Humanization as a key to ensuring CEPEN's visibility in the media

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Placing a client in the two main local newspapers in Santa Catarina – Jornal do Almoço (NSC TV) and Balanço Geral (NDTV) – on the same day and at the same time is a reason for great celebration for any press office . This feat was achieved by Agência Vocali through a meticulously planned strategy for CEPEN, highlighting the importance of humanizing the agendas and maintaining a good relationship with the media outlets.

The importance of humanizing the agenda
The Santa Catarina Health Research and Education Center ( CEPEN ) has stood out over the last 25 years for its significant contributions in the area of ​​clinical research.

To highlight the relevance of the services offered by CEPEN, Vocali Agency developed a strategy focused on humanizing the agenda . Before sending the suggestion to the newspaper producers, we dedicated time to finding characters who could give voice to the cause.

It was crucial to identify patients with kuwait telegram data impactful stories, such as Grasielle Peres, who was diagnosed with breast cancer in 2011 and metastasised in 2015. She became the second patient to receive a drug from a clinical trial that was recently made available on the market. Grasielle’s story became an example of how clinical research can change lives, providing hope and innovative treatments for patients.

Press relations strategies
Another crucial point was establishing a good relationship with the media outlets. The Vocali Agency team invested time in getting to know the interests and needs of the newspaper producers, creating a network of contacts that was essential to the success of the story. When presenting Grasielle’s story, we focused on aspects that not only highlighted CEPEN’s services, but that were also of great interest to the newspaper audience.

Results achieved
The combination of a humanized story and a solid relationship with the press resulted in the story being spontaneously published in the two main local newspapers on the same day. The report not only highlighted the services offered by CEPEN, but also presented the importance of clinical research in the fight against breast cancer, offering valuable information on how others can access these treatments.

This success story demonstrates the importance of a well-planned and executed communication strategy. Humanizing the story, finding the right characters and maintaining a good relationship with the media outlets were key elements in ensuring the client's visibility in the main local newspapers.

Vocali Agency remains committed to offering effective and humanized communication solutions, always seeking expressive results for its clients.