Custom Redirects for asset insights
Posted: Mon Dec 23, 2024 4:37 am
Pardot Custom Redirects is allow us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page - not just hosted in Pardot!
Once a prospect clicks on a link with a Pardot Custom Redirect, it will populate on their Pardot record as an activity. This can also be visible in Salesforce, which means the sales reps are able to also see at a glance what topics have been of most interest to leads and contacts.
Naturally, the additional insight from link clicks can help reveal the interests and pain points of a prospect, but you can also use the Custom Redirect Report in Pardot to see statistics for individual marketing assets, and adjust our content according to what gains the most clicks.
Screenshot of custom redirects report
There are plenty of creative and strategic honduras phone code ways to use Custom Redirects, here are four to get you started.
11. Use Salesforce Lead Assignment Rules
For many, Lead Assignment Rules will already be in place in Sales Cloud CRM prior to implementing Pardot. Conveniently, instead of rebuilding these rules from scratch, you’re able to simply add Completion Actions to your Automation Rules, forms, page actions, etc. that push prospects into the active Lead Assignment Rule’ within Salesforce. This means leads are routed to the best Salesforce user based on the criteria within the rule.
It’s quick, easy, and you won’t have to change your current lead distribution process!
12. B2BMA for superior reporting
Pardot comes with plenty of out-the-box reports but where things get really exciting, is when users take advantage of the B2B Marketing Analytics app. B2BMA is an Einstein analytics app that combines Pardot and Salesforce data in one place using the Salesforce Connector.
B2B Marketing Analytics is included in Pardot Plus, Pardot Advanced, and Pardot Premium editions. It’s available to Pardot Growth users as a paid add-on. There’s also a premium version: B2B Marketing Analytics Plus, and this contains predictive analytics too - pretty neat!
With B2BMA it’s possible to build custom dashboards displaying your core KPIs and using the analytics data from both Pardot and Salesforce to truly show end-to-end performance. When it comes to demonstrating ROI, it’s a no-brainer.
These are just 12 of the expert tips I could share with you, and I hope they’re already giving you the inspiration to get more out of your Pardot and Salesforce instances!
If you’d like to chat about anything within your account, including your current setup or a future campaign, I’m all ears. We offer free Pardot and Salesforce audits, so you can always request one of these in the first instance.
Once a prospect clicks on a link with a Pardot Custom Redirect, it will populate on their Pardot record as an activity. This can also be visible in Salesforce, which means the sales reps are able to also see at a glance what topics have been of most interest to leads and contacts.
Naturally, the additional insight from link clicks can help reveal the interests and pain points of a prospect, but you can also use the Custom Redirect Report in Pardot to see statistics for individual marketing assets, and adjust our content according to what gains the most clicks.
Screenshot of custom redirects report
There are plenty of creative and strategic honduras phone code ways to use Custom Redirects, here are four to get you started.
11. Use Salesforce Lead Assignment Rules
For many, Lead Assignment Rules will already be in place in Sales Cloud CRM prior to implementing Pardot. Conveniently, instead of rebuilding these rules from scratch, you’re able to simply add Completion Actions to your Automation Rules, forms, page actions, etc. that push prospects into the active Lead Assignment Rule’ within Salesforce. This means leads are routed to the best Salesforce user based on the criteria within the rule.
It’s quick, easy, and you won’t have to change your current lead distribution process!
12. B2BMA for superior reporting
Pardot comes with plenty of out-the-box reports but where things get really exciting, is when users take advantage of the B2B Marketing Analytics app. B2BMA is an Einstein analytics app that combines Pardot and Salesforce data in one place using the Salesforce Connector.
B2B Marketing Analytics is included in Pardot Plus, Pardot Advanced, and Pardot Premium editions. It’s available to Pardot Growth users as a paid add-on. There’s also a premium version: B2B Marketing Analytics Plus, and this contains predictive analytics too - pretty neat!
With B2BMA it’s possible to build custom dashboards displaying your core KPIs and using the analytics data from both Pardot and Salesforce to truly show end-to-end performance. When it comes to demonstrating ROI, it’s a no-brainer.
These are just 12 of the expert tips I could share with you, and I hope they’re already giving you the inspiration to get more out of your Pardot and Salesforce instances!
If you’d like to chat about anything within your account, including your current setup or a future campaign, I’m all ears. We offer free Pardot and Salesforce audits, so you can always request one of these in the first instance.