Personalization Adoption Statistics

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Personalization Increases Conversions & Builds Customer Relationships
According to research by Epsilon Marketing, 80% of consumers are more likely to do business with a company that offers personalized experiences.



The question is, which "personalized experiences" do customers want? One challenge with personalization is its ambiguity. While we will explore a variety of specific tactics, it is helpful to specify the biggest benefits customers receive from personalization.

Save Money - Shoppers are still motivated by price, and increasingly w cell phone lists for sale ant deals tailored to their wants.
Convenience - Additionally, personalization streamlines shopping experiences.
Better Service - Lastly, personalization allows stores to provide better service, through specific complimentary products and triggered communications based on customer actions.
Which Personalization Tactics are Working Today?
We covered a number of personalization examples here.



According to the same Epsilon study, the three most common personalization tactics customers cite are:

29% - Report personalized discounts and offers