It’s no secret that the fewer form fields there are, the more likely a prospect will fill out a form. For first-time customers then, we want to make sure that our forms only ask the questions we really require. However, for returning customers, progressive profiling on forms means we can ask only the questions that the prospect hasn’t answered before. By doing so, building a clearer picture of that person.
The more data we can collect from a prospect, the more we can segment and tailor our emails with dynamic content to better resonate with them.
8. Use Scoring Categories
Absolutely every engagement with a Pardot email indian contact number campaign can be scored in line with the product or service being promoted as part of the Campaign. Taking the time to assign Scoring Categories will again ensure each of your prospects has as complete a profile as possible in your CRM and that they are flagged for follow up as sales-qualified leads as soon as they have reached your scoring threshold.
Creating the right processes for Pardot email campaigns from the start will allow you and your team to be analytical about your email communications and how effective they are at re-engaging or funnelling your prospects and leads along the sales journey. It might take a little extra time to implement but it’ll be worth it in the long run!
As I mentioned, you do have the option of seeking training or support for some of these more complex Pardot features. If that’s the case, the MarCloud team is always psyched for a chat! You can contact us here.
We've also packed more Pardot email tips and tricks into our free Expert's Guide to Great Pardot Email Marketing eBook for a more comprehensive look at how to create exceptional Pardot email campaigns, and a checklist to help keep you on track!