For example, some common CTA

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copies for cart abandonment emails are “show me my items”, “complete my order”, “take me to my cart”.

Place your CTA in the center of your email. This way it will be more visible, easier to notice and will increase likelihood of click-throughs.

Use urgency-inducing, attention-drawing colors for your CTA button, i.e. red or orange. To contrast this, use a neutral color for the background of your email.

Use buttons instead of linked text for your CTA. Buttons are cell phone number database bigger, more visible and therefore more attractive to click on.

Have your CTA change on hover. Either change the color of the CTA on hover or use 3D buttons that move on hover (or both). This makes the button more interactive and engaging and therefore more attractive to click on.

Some of the best examples are the following:
In FloraQueen’s email, the CTA is the main focus of the email, making it very attractive to click on. There is only one CTA for the customer to look at. The CTA is a big button, centrally located, in an urgency-inducing, eye-catching color.

The copy leading to the CTA motivates the viewer to click on it (a 10% discount) and uses words to induce a click-through such as “complete” and “now”. The copy on the CTA is also very attractive (although the use of “you” instead of “I”), by using the action word “continue” and clearly indicating it leads to making a “purchase”.