Google ADS – What is it, how does it work and why should I create an account?
Posted: Mon Dec 23, 2024 4:59 am
Who remembers Google AdWords? If you do, keep reading because you'll be updated. And if you don't remember or don't know what it means, you're in the right place. In short, Google Ads is the updated version of Google AdWords. In other words, the advertising platform created and managed by Google that puts your business in the spotlight on the most diverse channels on the internet.
The great advantage of Google Ads is the possibility of super segmenting ads. In other words, by using keywords, through the famous cookies and other artificial intelligence and campaign strategy tools, it is possible to determine in which channels the ads will be displayed. In other words, when you create an Ads campaign, you define the age you want to reach, gender, location, etc. You can also filter and segment by subject of interest, among others.
Google Ads takes your ad directly to qualified leads. In other words, you invest in speaking directly to those who consume your product or service. Or, your competitors’…
Have you understood what Google Ads is? Not yet? Let's go.
Have you ever visited CNN Brasil 's website ? There is a banner whatsapp mobile number database free download at the top of the news portal's first page. It is certainly an ad created on Google Ads. Scrolling down, on the right side, there is another one, this one animated. And, at the end, there is also a small banner from a private bank. All of them have the characteristics of an Ads ad.
Those ads we see on YouTube at the beginning of a video or even in the middle of the content, you know? So, Ads!
You know when you search for something on Google and the first two or three results are marked as “ad”? Ads again. There are several formats and channels where internet users can advertise their business through the Google Ads tool, which has been the market leader for over two decades. Yes, the tool was created in 2000 and has remained the leader ever since. Facebook Ads is the main competitor, but Google Ads continues to lead in terms of advertising revenue.
Anyway, let's move on to the next topic and give more examples until you understand why it is recommended that you create your account and use Google Ads to add to your organic strategy and reap results faster.
How Google Ads Works
To get started, you need to create an account . When you access it, click on “start now” and follow the step-by-step instructions with the information requested. Before creating the account, it is a good idea to have already defined your first campaign, which can be a “test campaign”. This is because at a certain point in the step-by-step process, you will need to fill in some information to effectively use Google Ads, and at that point, it is already your first campaign. The basic steps are: information about your company, the first campaign and the payment, which can be R$5 (five reais), if it is just a test.
So, do you just create an account and pay the amount I determine? Don't worry. It's simple, but not that simple. After all, to ensure its credibility, Google establishes quality criteria for ranking ads. That's why we mentioned earlier that investing in Google Ads should be part of your communication and marketing actions within your strategy, integrated with your organic actions. In other words, paying isn't enough. Your company must have a presence and relevance in the digital ecosystem.
Google Ads Ad Types & Super Targeting
Just as conventional media has different types of ads, the internet is no different. In “conventional” planning, the team researches: the size of the ad in a magazine, whether it will be a billboard, a radio spot or a 30-second commercial during a break in a TV program. In the virtual environment, we evaluate whether a digital banner will be used, its size and format. Or, whether the investment will be in text ads on the search network. Or, whether the ad will be in video format on YouTube, etc.
The digital universe has many possibilities and Google Ads knows how to explore them. Below we will give some examples of these available ad format features.
Remarketing – the stalker ad (lol). It’s actually just a tool configured so that the same ad appears to the user on different pages. It seems like it’s stalking them. But it’s a purposeful configuration made in Google Ads.
YouTube Ads – the second most used online search engine in the world, YouTube also belongs to Google and is part of the Google Ads network. In other words, the ads we see before or during videos are sponsored via Ads. They can also appear as banners on the channel page.
Display Network – these are the famous banners. They come in different formats and sizes. A network made up of websites from different segments, they also display Ads ads in apps.
Google Shopping – integrated with the Google Ads tool, you can advertise various products on Google Shopping in a simple and dynamic way. This increases traffic to your website or e-commerce site and highlights the products on offer.
Search Network – these are sponsored ads that appear ranked on the first page when we search on Google.
App Campaigns – If the focus of your campaign is to promote an app for download or to increase engagement and interaction with users who have already downloaded the app, Google Ads also has this option. All in the same account that you already created.
In addition to advertising at times of greatest interest in a given subject or product, Google Ads has super segmentation as a differentiator for hitting the target. Check it out below.
Every campaign is targeted at an audience, with a profile, purchasing power, etc. Therefore, when planning to promote a product or service, the actions are designed to have an impact with a focus on the result and objective outlined in the campaign. That is why segmentation is so important. In the digital context, the Google Ads tool allows you to segment by:
Profile
Age
Language
Keyword
Location (geolocation)
Ad Location
Search Topics and Channels
Day/time/frequency scheduling
With all the possibilities offered by the tool, the digital campaign directs its communication to a highly qualified persona. In addition, it is possible to perform a much more accurate return on investment analysis. Communication becomes more assertive and the data more objective.
For example, a butcher shop, whether physical or e-commerce, can target its campaign to people who enjoy barbecue. Therefore, it is better to reach 300 people who are declared meat eaters than to have 5,000 views that do not know their profile. This segmentation is possible via Google Ads.
Another example is to target the promotion of a birth and/or postpartum service by segmenting your campaign to mothers in the region where your business operates through geolocation segmentation.
Google Ads makes all of this possible. The main forms of advertising, according to Google itself, are: search network, display network, YouTube Ads and campaigns for apps.
Investment in the campaign can also be segmented. In other words, you decide whether it will be per month or even per day. There is also the possibility of configuring the charge so that it is only made when the ad receives clicks or conversions, depending on the focus of the campaign.
Finally, it is very important to remember that with Google Ads, you have total control over the amounts invested and also have a return on investment report.
The great advantage of Google Ads is the possibility of super segmenting ads. In other words, by using keywords, through the famous cookies and other artificial intelligence and campaign strategy tools, it is possible to determine in which channels the ads will be displayed. In other words, when you create an Ads campaign, you define the age you want to reach, gender, location, etc. You can also filter and segment by subject of interest, among others.
Google Ads takes your ad directly to qualified leads. In other words, you invest in speaking directly to those who consume your product or service. Or, your competitors’…
Have you understood what Google Ads is? Not yet? Let's go.
Have you ever visited CNN Brasil 's website ? There is a banner whatsapp mobile number database free download at the top of the news portal's first page. It is certainly an ad created on Google Ads. Scrolling down, on the right side, there is another one, this one animated. And, at the end, there is also a small banner from a private bank. All of them have the characteristics of an Ads ad.
Those ads we see on YouTube at the beginning of a video or even in the middle of the content, you know? So, Ads!
You know when you search for something on Google and the first two or three results are marked as “ad”? Ads again. There are several formats and channels where internet users can advertise their business through the Google Ads tool, which has been the market leader for over two decades. Yes, the tool was created in 2000 and has remained the leader ever since. Facebook Ads is the main competitor, but Google Ads continues to lead in terms of advertising revenue.
Anyway, let's move on to the next topic and give more examples until you understand why it is recommended that you create your account and use Google Ads to add to your organic strategy and reap results faster.
How Google Ads Works
To get started, you need to create an account . When you access it, click on “start now” and follow the step-by-step instructions with the information requested. Before creating the account, it is a good idea to have already defined your first campaign, which can be a “test campaign”. This is because at a certain point in the step-by-step process, you will need to fill in some information to effectively use Google Ads, and at that point, it is already your first campaign. The basic steps are: information about your company, the first campaign and the payment, which can be R$5 (five reais), if it is just a test.
So, do you just create an account and pay the amount I determine? Don't worry. It's simple, but not that simple. After all, to ensure its credibility, Google establishes quality criteria for ranking ads. That's why we mentioned earlier that investing in Google Ads should be part of your communication and marketing actions within your strategy, integrated with your organic actions. In other words, paying isn't enough. Your company must have a presence and relevance in the digital ecosystem.
Google Ads Ad Types & Super Targeting
Just as conventional media has different types of ads, the internet is no different. In “conventional” planning, the team researches: the size of the ad in a magazine, whether it will be a billboard, a radio spot or a 30-second commercial during a break in a TV program. In the virtual environment, we evaluate whether a digital banner will be used, its size and format. Or, whether the investment will be in text ads on the search network. Or, whether the ad will be in video format on YouTube, etc.
The digital universe has many possibilities and Google Ads knows how to explore them. Below we will give some examples of these available ad format features.
Remarketing – the stalker ad (lol). It’s actually just a tool configured so that the same ad appears to the user on different pages. It seems like it’s stalking them. But it’s a purposeful configuration made in Google Ads.
YouTube Ads – the second most used online search engine in the world, YouTube also belongs to Google and is part of the Google Ads network. In other words, the ads we see before or during videos are sponsored via Ads. They can also appear as banners on the channel page.
Display Network – these are the famous banners. They come in different formats and sizes. A network made up of websites from different segments, they also display Ads ads in apps.
Google Shopping – integrated with the Google Ads tool, you can advertise various products on Google Shopping in a simple and dynamic way. This increases traffic to your website or e-commerce site and highlights the products on offer.
Search Network – these are sponsored ads that appear ranked on the first page when we search on Google.
App Campaigns – If the focus of your campaign is to promote an app for download or to increase engagement and interaction with users who have already downloaded the app, Google Ads also has this option. All in the same account that you already created.
In addition to advertising at times of greatest interest in a given subject or product, Google Ads has super segmentation as a differentiator for hitting the target. Check it out below.
Every campaign is targeted at an audience, with a profile, purchasing power, etc. Therefore, when planning to promote a product or service, the actions are designed to have an impact with a focus on the result and objective outlined in the campaign. That is why segmentation is so important. In the digital context, the Google Ads tool allows you to segment by:
Profile
Age
Language
Keyword
Location (geolocation)
Ad Location
Search Topics and Channels
Day/time/frequency scheduling
With all the possibilities offered by the tool, the digital campaign directs its communication to a highly qualified persona. In addition, it is possible to perform a much more accurate return on investment analysis. Communication becomes more assertive and the data more objective.
For example, a butcher shop, whether physical or e-commerce, can target its campaign to people who enjoy barbecue. Therefore, it is better to reach 300 people who are declared meat eaters than to have 5,000 views that do not know their profile. This segmentation is possible via Google Ads.
Another example is to target the promotion of a birth and/or postpartum service by segmenting your campaign to mothers in the region where your business operates through geolocation segmentation.
Google Ads makes all of this possible. The main forms of advertising, according to Google itself, are: search network, display network, YouTube Ads and campaigns for apps.
Investment in the campaign can also be segmented. In other words, you decide whether it will be per month or even per day. There is also the possibility of configuring the charge so that it is only made when the ad receives clicks or conversions, depending on the focus of the campaign.
Finally, it is very important to remember that with Google Ads, you have total control over the amounts invested and also have a return on investment report.