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By Laia Cardona , published on October 29, 2024
CRM trends for 2025 are gaining momentum. Customers are becoming more demanding and companies must pay more attention than ever to managing their relationships with them in a careful, optimal way, putting them at the center. One of the ways to achieve this is to apply digital marketing trends to your CRM tool (or find one that replaces them).
CRM trends for 2025 that you should keep in mind
In this article we present the hr email database most important and interesting CRM trends for 2025 so that you don't miss anything in the new year. Whether you are a company that uses this technology on a daily basis, or a company that develops this type of platform, this will interest you.
Mobile is also gaining ground in CRM
This is one of the most interesting CRM trends for 2025. We are always on the move and we want to be connected wherever we go. That is why we are going to see how it will become increasingly essential to have a CRM that has a mobile app version.
Today this already exists, but in 2025 we will see many CRM developers making a great effort to ensure that their apps have more robust functionalities and, ultimately, to make them as similar as possible to the web version. Accessing customer information from a smartphone, receiving real-time notifications on a phone or managing projects from a mobile phone are going to be some of the functionalities that will be improved in those platforms that already had them in the application or that will be included.
This will be particularly interesting for sales teams, who will be able to work much better in the field.
Gamification, one of the most interesting CRM trends for 2025
Gamification consists of introducing game dynamics into non-game environments to provoke some of the psychological effects that gaming generates in people, such as simple fun or wanting to win. These effects make users more predisposed to use the environment.
This is something that we have already seen brands implement in some applications (such as Shein) and also in email marketing strategies. But let's see how it will become one of the CRM trends for 2025, since many developers of this type of platform will begin to bet on this path to guarantee the adhesion of both customers and sales teams .