Facebook takeaway press release
Posted: Mon Dec 23, 2024 5:38 am
Another example below was to announce DMI’s partnership with Neil Patel Digital in the creation of a new Search Marketing course. As you can see the opening paragraph focuses on the partnership itself and shows the benefit of it ‘building people’s careers’ followed by quotes from both parties.
DMI and Neil Patel press release
Include a quote
As touched on in the point above, you should include a quote in your press release. This will allow you to outline the reason/s behind your announcement and its importance to your audience and cell phone number list company.
If you do not have a PR representative, then choose an individual in the business that’s best placed to speak about the content of your release. It could be worth getting media training for relevant staff so they know how to respond to and speak with the media.
Keep the quote short and relevant to the announcement. This is your opportunity to humanize your brand and share its impact on your company and more importantly your audience.
Focus on the benefits or the opportunity (if let’s say it’s a competition like Kraft Heinz above). Remember, this could be the part that journalists pull out so make sure it has impact and resonance.
This example from a press release on Apple Fitness+ highlighted the benefits to the user.
“Walking is the most popular physical activity in the world, and one of the healthiest things we can do for our bodies. A walk can often be more than just exercise: It can help clear the mind, solve a problem, or welcome a new perspective,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.
DMI and Neil Patel press release
Include a quote
As touched on in the point above, you should include a quote in your press release. This will allow you to outline the reason/s behind your announcement and its importance to your audience and cell phone number list company.
If you do not have a PR representative, then choose an individual in the business that’s best placed to speak about the content of your release. It could be worth getting media training for relevant staff so they know how to respond to and speak with the media.
Keep the quote short and relevant to the announcement. This is your opportunity to humanize your brand and share its impact on your company and more importantly your audience.
Focus on the benefits or the opportunity (if let’s say it’s a competition like Kraft Heinz above). Remember, this could be the part that journalists pull out so make sure it has impact and resonance.
This example from a press release on Apple Fitness+ highlighted the benefits to the user.
“Walking is the most popular physical activity in the world, and one of the healthiest things we can do for our bodies. A walk can often be more than just exercise: It can help clear the mind, solve a problem, or welcome a new perspective,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.