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Payoneer forum: digital marketers still in high demand among freelancers

Posted: Mon Dec 23, 2024 5:44 am
by muskanislam44
The Payoneer Forum for entrepreneurs and freelancers was held in Belgrade , organized by Payoneer. At the event, successful freelancers working in various fields shared their experiences and recommendations with visitors . We are sharing with you what we heard that was useful and new.

payoneer

At the Forum, we heard stories from professionals involved in various fields, from architecture to content strategy . Among the speakers, we would like to highlight Vasily Kichigin , who began his career in whatsapp number social media marketing as a freelancer on the Fiverr platform . Today, he still works through freelance platforms, but he has also developed his business outside of them.

Since he follows developments and trends on platforms of this type, he has highlighted several industries from which freelancers are in high demand:

digital marketing,
creating video materials and animations,
writing and translation,
programming,
graphic design and
audio recording.
If you want to do digital marketing as a freelancer , Vasily emphasizes that it is very important to have your own personal brand . This will help you find and attract new clients. Here's how a brand contributes to the growth of your business:

creates credibility and trust,
increases sales and
helps expand your professional network of acquaintances.
The question also arises as to how to build a personal brand and present yourself as an expert in a certain field. For effective branding to attract clients, Vasiliy recommends active use of 3 social networks (platforms):

LinkedIn – great for B2B business,
Instagram – allows for the fastest creation of awareness about you as a brand and
YouTube – slower to build brand awareness, but can be very effective . Especially recommended if you operate in areas such as education or the entertainment industry .
This experienced freelancer also gave advice to beginners who want to "break through" on the Fiverr platform . One of the recommendations was to create a video that would show their enthusiasm and motivation, and which would serve to introduce themselves to potential clients.

Payoneer Forum

Finally, he especially emphasized that if you want to promote your freelance services, do so through Facebook and Instagram paid ads. It is recommended to create a funnel that will end with a landing page , on which you will first install the Facebook Pixel for later remarketing .

Tamara Gavrić , representative of the Upwork platform for Serbia, also gave an interesting presentation , presenting the results of research from the previous quarter. The topic of the research was which areas freelancers are most in demand on this platform. When it comes to marketing, people involved in influencer marketing , as well as buying advertising space in the media, are in great demand.

As a reminder: Payoneer is an online money transaction platform that allows you to make and receive payments from people outside your country. At this event, some innovations in the operation of this platform were announced, such as the ability to pay in dollars and increased transparency when it comes to the amount of commission . You can find all additional information on the official website of the Payoneer platform.