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In short, when we talk about customer relationship management (CRM), we can refer to the set of principles relating to how a company interacts with its customers. However, customer management can also refer to the software tools or, more generally, the systems used to facilitate customer relationships, which are often referred to simply as CRM.

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CRM systems are tools that aggregate data from websites, phone calls, emails, live chat, marketing rcs data mexico materials, and, more recently, social media. In other words, they are a single, centralized platform for executing your customer relationship management (CRM) strategy.

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Why is customer relationship management essential?
Building the best possible relationships with your customers may seem like a no-brainer. But good customer relationship management (CRM) has far greater benefits than securing a few extra sales.

Indeed, we have seen that on the one hand, we have customer relationship management as a set of principles. On the other, customer relationship management is also a CRM software tool. But combined, these two concepts represent unsuspected potential for value creation at almost every level of business operations.

So what is the purpose of customer relationship?