Not having a defined Marketing Persona

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Another of the main digital marketing mistakes that occur during the planning phase is not having a well-defined Marketing Persona , so that actions can be directed towards potential customers with a high conversion rate.

A digital marketing strategy needs to have its audience very well defined, and this is achieved through the creation of a Marketing Persona , that is, the personalization of the target audience that the brand wants to reach.

It is the Persona that will give us the information, for example, to select filters when creating campaigns on channels such as Google Ads and Facebook Ads, enabling us to maximize the return on investment in these actions.

4 – Ignoring the Consumer Journey
Ignoring the Consumer chile mobile database Journey is another one that we classify as one of the biggest digital marketing mistakes that ends up preventing your campaigns from getting the most out of your investment in promoting your business.

The Consumer Journey goes through three distinct stages:

Knowledge – This is the stage in which the consumer realizes that they have a problem and sets out in search of information to solve it;
Consideration – This is when the consumer has already understood the problem and already has some information about the best ways to solve it;
Decision – This is the final stage where the consumer has already identified the best solution for their problem and then makes a decision to resolve their problem.
If you don’t understand these three stages, you won’t be able to generate content that can satisfy the needs of the audience you’re trying to reach. You won’t be delivering a customized solution for each case.

5 – Website without structure for digital marketing
This is one of the biggest digital marketing mistakes that often goes completely unnoticed, especially by companies that are just starting to promote their brand on the Internet.

The ads themselves do not sell anything or are not enough to generate contacts, or leads, as we call them in digital marketing. The Landing Page, that is, the destination page of these ads, is the argumentation environment to achieve your goals.

Therefore, when creating a website , you need to make sure that your website has all the structure to receive traffic from your marketing actions and work on these visits in order to transform them into conversions, whether it be lead generation or online sales.

Biggest Digital Marketing Mistakes

6 – Thinking you need to invest in all channels
This is another one that we can classify as one of the biggest online marketing mistakes , thinking that it is necessary to create heavy advertising actions on all channels, such as social networks, search marketing and others.

The channels you use depend on the type of problem your company solves. For example, if you are meeting a need, the best way to do this is to focus your efforts on search marketing.

If your company serves a specific purpose, such as fashion and accessories, tourism, gastronomy, and others, the best option is social media marketing. The channels are not necessarily mutually exclusive, but there must be a hierarchy of investments.