What It Is and How to Use It for Your Business

[suchona.kani.z]

You know that annoying feeling when you get a cold call from a call center asking if you want to change your subscription? Maybe on a Saturday afternoon while you're trying to relax after a week of work, or in the evening at dinner or on vacation while you're at the beach.

Now, this is NOT inbound marketing.

If it bothers you as a consumer, then why bother as a marketer? The days of cold marketing are numbered, it's time for a change: it's time for inbound marketing.

Moving from so-called interruption marketing to attraction marketing can help you increase the number of potential customers you reach. That's why, in this guide, we've collected everything you need to understand what inbound marketing is and how to use it to grow your business.

You will discover the fundamental differences between inbound philippines email list and outbound marketing, how inbound marketing works and the main tools it uses.

Let's get started right away!

shopify logo
Start selling online with Shopify today

Start your free trial
white sneakers
black sneakers
oberlo-sketch
Inbound Marketing: What is it?
turning customers into spokespeople

Inbound marketing is a business strategy that allows you to attract visitors, convert them into customers and retain them (to the point that they themselves become promoters of your brand) through a process that does not aim at selling but at creating valuable content.

Technology has radically changed our lives. This upheaval has affected all sectors and all age groups of users. We cannot therefore think of continuing to use the same marketing strategies as 10 years ago.