Thinking Google Analytics was just graphics
Posted: Mon Apr 21, 2025 7:21 am
As I was already on the path to improving my career in digital marketing, I started playing around with Google Analytics at that time .
I say play because for me, at first, they were just graphs that showed lights and I didn't see it as a tool to understand the behavior of the public that accessed my website. Another of the big digital marketing mistakes that I would never make again.
Nowadays I don't play with Google Analytics anymore, I have breakfast with it (it's the first page I open in the day) and let it tell me details about the behavior of people who access the websites I manage today.
This way I can better direct my efforts, understand what needs to be improved in the campaigns and improve the results I intend to achieve with them.
Thinking that social media was about having lots of followers or fans
This was a digital marketing brazil mobile database mistake that at least I didn't make alone. Don't let the "Social Media Gurus" tell me that they always knew this, because in fact almost everyone who works in this market today also fell into this trap at the beginning.
Having a large Twitter following or a ton of Facebook fans seemed like the secret to social media success. How wrong you were.
Nowadays, I know that what really matters is the engagement and feedback I can get from these channels. I focus on planning social media campaigns and the quality of my follower, fan or connection base.
I left the war for absolute numbers to the uninformed and stuck with ROI and positive brand exposure, which is what really matters in the end.
Today I stop and look back to see what I did wrong. Sometimes I get a little angry for not having seen these digital marketing mistakes, which to me today seem so obvious. But… making mistakes is part of the learning process. The only thing you can’t do is repeat the same mistake.
I say play because for me, at first, they were just graphs that showed lights and I didn't see it as a tool to understand the behavior of the public that accessed my website. Another of the big digital marketing mistakes that I would never make again.
Nowadays I don't play with Google Analytics anymore, I have breakfast with it (it's the first page I open in the day) and let it tell me details about the behavior of people who access the websites I manage today.
This way I can better direct my efforts, understand what needs to be improved in the campaigns and improve the results I intend to achieve with them.
Thinking that social media was about having lots of followers or fans
This was a digital marketing brazil mobile database mistake that at least I didn't make alone. Don't let the "Social Media Gurus" tell me that they always knew this, because in fact almost everyone who works in this market today also fell into this trap at the beginning.
Having a large Twitter following or a ton of Facebook fans seemed like the secret to social media success. How wrong you were.
Nowadays, I know that what really matters is the engagement and feedback I can get from these channels. I focus on planning social media campaigns and the quality of my follower, fan or connection base.
I left the war for absolute numbers to the uninformed and stuck with ROI and positive brand exposure, which is what really matters in the end.
Today I stop and look back to see what I did wrong. Sometimes I get a little angry for not having seen these digital marketing mistakes, which to me today seem so obvious. But… making mistakes is part of the learning process. The only thing you can’t do is repeat the same mistake.