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Cohort Analysis Report (Beta)

Posted: Tue Apr 22, 2025 3:18 am
by rabiakhatun785
A cohort is a group of users grouped by a Google Analytics dimension. For now, the only cohort type this report shows is acquisition date.

You can customize your report by choosing the cohort size, metric, and date range. The cohort size determines whether the cohort will represent users acquired on the same day, week, or month. The metric (user retention, total users, total transactions, total revenue, etc.) is the information you want to analyze. The date range (last 7, 14, 21, or 30 days) is the time range for the analysis.

Once these options are set, you panama mobile database can view the report table to assess how long after their first visit users return to your site, whether to make a purchase or just to visit.

4. User Flow Report
Path: Target Audience >> User Flow

In this report, Google Analytics shows us the flow of users' navigation through your pages. We can see which are the main entry pages on your site, according to the number of users. We can also find out which pages users usually visit next (interactions) and how many users leave your site on each page (bounces).

5. Landing Pages Report
Path: Behavior >> Site Content >> Landing Pages

Here, we can see which pages on the website receive the most visits and which bring the most conversions to the company.

Evaluate whether the pages designed to convert have a good conversion rate and see if the pages with the most visits have a low bounce rate. If the bounce rate is high, it means that users are leaving your site before continuing to browse it. Try to include links to other pages (especially those designed to convert) and ensure that the user experience is pleasant on all pages.

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