5 Things You Need to Know to Sell Today

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To sell or promote services, the best thing is to align with the uses of our potential customers. In this article, we will see some important tools that will help you better intercept your customers.
TABLE OF CONTENTS
1) Mobile first
What does this mean for your business and sales?
Messaging
Coupons
Maps
Social networks
Conclusions
To sell and promote products or services using web tools, it is important whatsapp number list to know some peculiar characteristics of online marketing, which is constantly changing and continuously brings new business opportunities.

In this article we talk about 5 tips for selling and marketing today:

Mobile first
Did you know that 73% of Italians who use the Internet surf the web via a mobile device and that a good 47% only use a smartphone or tablet to surf the web (and of these, almost 9 out of 10 do so using mobile applications)? [Source: Audiweb, IAB Seminar People are Mobile – 14 April 2016].

In short, the majority of Italians surf, do research, watch videos, communicate, etc. through a smartphone and a tablet, while almost 1 in 2 customers do not have/use a PC and do their online research only with their cell phone. Furthermore, 85% of those who use a smartphone prefer to do so using apps.

What does this mean for your business and sales?
Anyone who is online today must first think about smartphones with mobile-friendly websites and mobile applications for cell phones (for example iOS or Android).

This is because Google has long since decreed that its search engine will place mobile-friendly pages at the forefront (info on mobile first ).

This gives you the opportunity to sell to a much larger audience, while on the other hand, those who don't have a well-designed mobile site risk being left out.

Messaging
Today communication is largely achieved through rapid response and interaction systems. Let's talk about using chat and messaging services to help you sell.

If you decide to activate any of them (for example Messenger or WhatsApp or even a chat service directly on your site) it is essential that you can take care of them in the best way with quick and exhaustive answers.

In instant communication, online chats are great because you can interact with the visitor while they are there on your site.

The important thing is that they are always manned because finding them closed is never a good message offered. For my clients I prefer to set them so that they are visible only during the hours in which the operator is present.

Another tool on the rise today is chat bots , or pre-set chats using automatic response software.

In my opinion they are only useful if 2 situations occur:

They are structured so that the bot can answer most questions;
there is always an operator behind who can replace him when he is unable to answer.
However, chats, if well managed, are useful because they are often the prelude to subsequent telephone contact.

Coupons
Did you know that many people are more willing to return to purchase in stores or places where there are discount campaigns, loyalty programs and rewards?

Coupons and deals can also help you sell.

Let's analyze some services:

SMS . Now less interesting for selling because they are limited, expensive and considered annoying (users never know how to unsubscribe).
FACEBOOK . A must but only works well with paid advertising. Pages are in sharp decline in views so the results are often not very relevant.
MOBILE APPS . On the rise. With push notifications you can inform your customers about all your activities, promotional and otherwise, for free. Notifications are not annoying because we receive dozens of them a day and we are used to them.
FLYERS . Down. To sell today they get a low return and have some limitations such as cost, diffusion (neighborhood/area) and it is not possible to do interactive actions. Now still used only by large food chains for offers.
COUPONING PORTALS online. Very long and elaborate speech. To simplify, we can say that they respond to a specific target of users who take advantage of the “below-cost” coupons but who hardly come back when the prices go up. Here if you want to learn more about how Groupon works .
Maps
Google Restaurant Search Map To Help Sell

Many use them, few implement them to sell: I'm talking about the presence of your business on online maps (Google, Apple, TomTom, etc.).
Most local searches start with “what am I looking for” and “where”. Even today, just “what am I looking for” is almost always enough because the system recognizes your physical location (approximate with wifi, very precise with active location services) and the first results that come out are the businesses present on the maps.

Being on Maps and Google My Business is appropriate for every business with a physical location or that works in the territory.

The Google My Business listing today offers a wealth of opportunities that every local business should take full advantage of.

Social networks
Are they that important? Yes, but only if you have your own strategy for managing your image and your business.

Remember that users do not go to social media to buy. They go there to communicate, learn and have fun.

You must therefore position your company in such a way as to intercept people without selling but almost exclusively to make yourself known.

Social networks should be used for marketing, but only if they are part of a larger sales strategy that also includes other very effective means.

Conclusions
To be effective in sales it is necessary to consider these aspects:

Smartphones and tablets : everything revolves around them. Your business must be present there with a website and app (they must be available at least for iOS and Android).
Messaging . People want instant responses and chats are an excellent way to do that.
Offers : essential today It is important to use the most effective means to reach your customers. For example, you can use Facebook ADS and mobile applications.
Maps . It is essential to have your own company page to be present on the search engine maps (Google and Apple above all).
Social networks . If you want to be present, open only the profiles that you can follow and manage them constantly and pamper your audience. You will see the results in the medium to long term.