8 Social Media Trends for 2017
Posted: Mon Dec 23, 2024 6:45 am
Social media has become one of the most important tools for promoting and disseminating content. It is a key part of web positioning strategies and is a natural habitat where clients and potential clients of practically all business models meet. But what are the social media trends so far in 2017? Let's see:
Live streaming video
YouTube remains the king of live content on the Internet. 48% of companies used it as part of their social media strategy during 2017.
However, platforms such as Periscope, Facebook Live general managers mailing list and Instagram Stories have also gained importance thanks to the rise of smartphones.
The rise of chatbots
They are the center of conversation because these artificial intelligence services are phenomenal and very practical. The best example is the one used by Facebook.
This system is used to improve the consumer experience and automatically answer their questions. Platforms are already using these tools for data collection.
More expiring content
Snapchat has a whopping 150 million active users a day. The platform was further strengthened when it launched the Stories feature, extending the lifespan of content to 24 hours.
Merger of social media platforms
Microsoft bought Linkedin, Facebook acquired Whatsapp, Instagram and Oculus, and Twitter bought Periscope. More mergers of this kind are expected this year.
Difficult acquisition of organic traffic
The latest changes in algorithms have made increasing the number of visitors and followers on social media a matter of just posting and posting. In fact, posts are not displayed chronologically, to the point that companies are almost invisible if they do not pay for advertising. The option to survive these changes is to use multi-channel strategies that involve several social media platforms, email marketing and SEO.
Virtual Reality and Augmented Reality
Pokemon Go introduced the public to a very effective form of augmented reality. Also, virtual reality headsets such as Facebook's Oculus Rift or Google Cardboard have generated consumer appeal and a solid market.
Facebook is ahead in this race, the company is already in the testing phase using glasses masks for its Facebook Live.
Custom content
Users have become less susceptible to traditional advertising. For this reason, unique and personalized content is more in vogue than ever.
Many organizations are already taking advantage of Facebook remarketing to personalize their advertising and content and thus be able to identify their target audience.
Increase the use of Social Influence
Brands from different types of industries have relied on influencers to increase their credibility and trust with their audience. Metric tools such as Google Trends have shown how print advertising has lost relevance in recent years, while influencer marketing is gaining ground.
Companies are increasingly looking to take advantage of influencers to generate original content for their brands and gain their trust.
Live streaming video
YouTube remains the king of live content on the Internet. 48% of companies used it as part of their social media strategy during 2017.
However, platforms such as Periscope, Facebook Live general managers mailing list and Instagram Stories have also gained importance thanks to the rise of smartphones.
The rise of chatbots
They are the center of conversation because these artificial intelligence services are phenomenal and very practical. The best example is the one used by Facebook.
This system is used to improve the consumer experience and automatically answer their questions. Platforms are already using these tools for data collection.
More expiring content
Snapchat has a whopping 150 million active users a day. The platform was further strengthened when it launched the Stories feature, extending the lifespan of content to 24 hours.
Merger of social media platforms
Microsoft bought Linkedin, Facebook acquired Whatsapp, Instagram and Oculus, and Twitter bought Periscope. More mergers of this kind are expected this year.
Difficult acquisition of organic traffic
The latest changes in algorithms have made increasing the number of visitors and followers on social media a matter of just posting and posting. In fact, posts are not displayed chronologically, to the point that companies are almost invisible if they do not pay for advertising. The option to survive these changes is to use multi-channel strategies that involve several social media platforms, email marketing and SEO.
Virtual Reality and Augmented Reality
Pokemon Go introduced the public to a very effective form of augmented reality. Also, virtual reality headsets such as Facebook's Oculus Rift or Google Cardboard have generated consumer appeal and a solid market.
Facebook is ahead in this race, the company is already in the testing phase using glasses masks for its Facebook Live.
Custom content
Users have become less susceptible to traditional advertising. For this reason, unique and personalized content is more in vogue than ever.
Many organizations are already taking advantage of Facebook remarketing to personalize their advertising and content and thus be able to identify their target audience.
Increase the use of Social Influence
Brands from different types of industries have relied on influencers to increase their credibility and trust with their audience. Metric tools such as Google Trends have shown how print advertising has lost relevance in recent years, while influencer marketing is gaining ground.
Companies are increasingly looking to take advantage of influencers to generate original content for their brands and gain their trust.