Estimates vary, but email marketing enjoys a 38-42x ROI on average. Compare this to 1-3X on most paid acquisition channels and it’s easy to see why you need to be investing in Email marketing for your ecommerce business.
Email open rate 2024 - 42x
A huge percentage of the world is on email
Statista reports that there are over 4.3 Billion people on greece telegram phone number list email in the world. That is a massive possible audience for your online store.
4.3 Billion - worldwide email users in 2024
Most email users check their email every day
In fact, it’s reported that 99% of all email users check their email daily!
Email enjoys huge engagement rates
With average click through rate in ecommerce often surpassing 2-3% and some going well beyond that, email has massive engagement rates.
Email marketing for ecommerce is affordable when compared to other channels
You can start with very affordable email marketing tools when your email list is small and your costs will, usually, only increase as our email subscribers scale.
Conversion rates from ecommerce email marketing campaigns are very high when compared to many other marketing channels.
Clicks from ecommerce email campaigns normally come with a lot of context and intent. This means that conversion rates from email marketing campaigns are normally quite high.
Email is a great way for your customer to refer friends