The Story Gets Better With Email Marketing For Ecommerce
Posted: Tue May 20, 2025 5:20 am
Okay, so let’s assume Jim’s company is bootstrapped. This means that he can afford $4.50 to acquire an email subscriber. However, this is only part of the story.
Let’s say that Jim is able to buy traffic at $1.00 per click. The means that indonesia telegram phone number list he would need to have 1 out of every 4.5 visitors to subscriber to his email list. This is very high and probably not possible. However, this has to be added to the completed purchases as well.
So, let’s also say that Jim spends $100.
And, let’s say that Jim gets 8 email sign-ups from the 100 visitors that come to his site.
8 x 3 months x $1.50 = $36.
But, 2 people also bought flowers for an average of $100 per order from those 100 visitors as well.
If Jim doesn’t factor in the value of the email subscribers he gets, Jim will calculate that he sold two orders. At $50 per order after his cost of goods, this means that Jim spent $100 to make $100. Therefore, Jim decides to stop this marketing effort.
Let’s say that Jim is able to buy traffic at $1.00 per click. The means that indonesia telegram phone number list he would need to have 1 out of every 4.5 visitors to subscriber to his email list. This is very high and probably not possible. However, this has to be added to the completed purchases as well.
So, let’s also say that Jim spends $100.
And, let’s say that Jim gets 8 email sign-ups from the 100 visitors that come to his site.
8 x 3 months x $1.50 = $36.
But, 2 people also bought flowers for an average of $100 per order from those 100 visitors as well.
If Jim doesn’t factor in the value of the email subscribers he gets, Jim will calculate that he sold two orders. At $50 per order after his cost of goods, this means that Jim spent $100 to make $100. Therefore, Jim decides to stop this marketing effort.