Chart representing Tam, Sam, Som nested circles

[robiulhasan]

This means you need to understand the potential profit of a sector, size up the competition and assess market opportunities. But how can you do that?

Luckily, there are three metrics that can help you do this effectively: Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market (also known as TAM, SAM and SOM).

In this blog, we look at each metric so you know cell phone plans in the us what they mean and how to calculate them to drive business success.

1. Total Addressable Market (TAM)
Total Addressable Market refers to the total revenue opportunity available in a particular market.

TAM represents the maximum revenue opportunity available if a company were to capture 100% market share. This means considering every potential customer or segment that could benefit, as well as taking limitations or factors such as competition or market saturation into consideration.