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Using a structured and creative approach, eBooks can generate different forms of interaction and engagement with the public. So, don't waste any more time and start creating yours! We'll provide tips on how to create an eBook in the next topic. If you have a clear and documented content strategy, you already have most of what you need to create a successful eBook.
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Anyway, let’s go through it step by step so you don’t skip any steps. Create and kazakhstan phone number list understand your buyer personas Every digital marketing strategy must have a buyer persona. If you still don’t know what this is, don’t worry, the concept is simple. It’s a semi-fictional profile of a person that reflects the characteristics of an ideal consumer. Just like your target audience, a persona must have demographic details such as gender, place of residence, income, age, etc.
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However, the idea is to go a step further. Add more abstract information, such as interests, problems, hobbies and preferences of your audience. By doing so, it is possible to develop more targeted marketing campaigns, i.e. higher ROI. This is suitable for creating eBooks. Understanding personas is essential for you to define the most relevant topics for your customers, the triggers that influence their decisions, the most appropriate contact channels, etc.
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Still need help creating your personas? Check out our persona generator! Define the Topic of Your Ebook Once you have defined your personas, it is easy to define the topic of your ebook. This is the first step in how you start to develop an agenda for your material, which is essential for the qualified production of your material. The topic must not only be relevant to your audience, but it must also fit the funnel stage you want to influence.