Example of a digital catalogue in action

Description of your first forum.
Post Reply
Nihan089
Posts: 20
Joined: Mon Dec 23, 2024 3:25 am

Example of a digital catalogue in action

Post by Nihan089 »

Designer brand Botter uses its digital catalogue to recreate the experience of a live fashion show. Using full-screen photographs, they take customers on a visual tour of their latest collections.

Screenshot of the digital catalogue of the fashion brand Botter
2. Choose design strategies that tell a story
Once you’ve got your digital catalog’s goal clear, it’s time to give it personality. If you already defined your brand values ​​at launch—such as voice, tone, and aesthetic—now is the time to bring them to life. Every detail counts, from the colors you choose to the style of your photos and the focus of your descriptions.

Evaluate each decision by asking yourself: Does this reflect the essence of my brand? Does the story I'm telling connect with my audience? What do I want customers to feel as they explore my digital catalog?

The key to telling an effective brand story is to put the customer at the centre of attention. Your audience should be able to see themselves reflected in the images and messages in your catalogue, through an attractive and aspirational visual narrative. If you choose to include text, use an editorial style that complements the lifestyle photos, leaving the technical details of the product for the sales pages.

Examples of digital catalogues in action
Cycling brand Peppermint Cycling relies on a gallery canada phone numbers list layout that highlights large images of its activewear in action. Each photograph captures the performance of its products in demanding conditions, while the dramatic natural landscapes in the background create an emotional connection with its outdoor-loving target customer.

Screenshot of the digital catalogue of the cycling brand Peppermint
On the other hand, children's brand Monkind creates an evocative visual narrative: beachy looks are presented against carefully selected nautical backgrounds. The images are accompanied by a narrative from the children's perspective, immersing customers in a world of simplicity and leisure that the brand promises.

Screenshot of the digital catalogue of the children's brand Monkind
3. Invest in professional photography and video
Hiring a professional photographer is the best way to get high-quality results. Photography experts are aware that details such as camera angle and lighting can evoke a mood or reinforce a message.

If you're starting your brand on a budget, this is an area worth investing in. In the online retail business, photography must compensate for the lack of physical interaction with products, becoming a decisive element in capturing the attention and trust of customers.

Person posing in a sweater against a pink wall
Unsplash
Video, while a bigger investment, can provide unparalleled impact. It is especially valuable for products where movement is crucial, such as wedding dresses, or sportswear, where demonstrating how yoga shorts don't move throughout an entire session says more than any written description.

Example of a digital catalogue in action
RIFRUF is a pet brand, but it is also a lifestyle brand. To stand out in a saturated market, RIFRUF focuses on its modern and stylish image. To attract its ideal customers – young and trendy pet owners – it uses video in its digital catalogue, capturing the essence of the brand through music and video effects.
Post Reply