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One of the advantages of this type of advertising is the generation of social proof. After all, a video promoted in this way accumulates views every time a user watches it, and this number will be publicly visible on the channel. Video discovery ads Video discovery ads get their name precisely because they are related to the discovery of new content. For example, they can appear on the search screen when a user searches for a keyword.
Video discovery ads on Facebook also appear in related video recommendations, like this: Video discovery ad example In this example, the ad has a thumbnail, which is an image that represents the video. Users can tell it's an ad by the yellow icon with the word "Ad" on it. When they click on it, they're taken to the content that's being promoted, and you pay per click.
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Finally, this type of ad will also appear on the homepage of telegram data the app, and for mobile devices, the masthead is placed at the top of the homepage. To place an ad in this position, you must submit it for evaluation by a sales representative, taking into account that approval may take up to several hours. This new format of masthead video action ads was created in response to the situation many companies are facing during the social isolation caused by the new coronavirus. Merchants need to find ways to sell more products in a digital environment. Google decided to implement the new feature in ads.