Let's go! Start with planning. Many small and medium entrepreneurs (here I mean small and medium gym owners) tend to make mistakes in this part. Marketing without a plan is like entering a gym without knowing one's goals and the exercises that need to be done. In other words, everything can go wrong, right? He must foresee all the points or at least the key points of executing a marketing strategy.
People have this understanding
Its function is to reduce the margin of error for actions and provide them telegram data with a map, which we can highlight with examples: Environmental Analysis: Assess your business's strengths and weaknesses, opportunities and threats, competitors and everything that could affect the operation of your gym; Goals: Attract new students and reduce monthly student churn (cancellations) within a year; Reduce monthly customer acquisition costs; Personas: Who will these strategies target? What language will be used? What are the problems and goals of this audience? How will these personas be influenced? Social networks, blogs, emails, events, newspapers, etc.
Google recognizes that you have
Action Plan: The strategies and tactics that will be employed and their differences Timeline: The deadline for executing marketing actions and achieving goals Budget: How much each strategy will cost Performance Indicators: The metrics used to monitor the results of marketing activities Create Your Personas Personas are roles that help companies better understand their target audiences and define their ideal customer profiles.
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