The “How to Get Into College” college case study invested heavily in paid advertising and relied on having potential customers see it. This was because it did not have a consistent content strategy that would allow potential students to find it in search engines, at which point the institution swapped its paid audience for its own consistent and recurring audience and did content marketing for its blog.
By actress and presenter
At the time, a strategy was adopted specifically for North American telegram data universities to achieve a large amount of organic traffic so that their personas could be found in the top position of any page. If you had to build an audience on a platform you had no control over (a blog) or a fully customizable platform (a blog), which one would you prefer? In fact, having unlimited access and control to win leads is more advantageous than leaving them in an unstable environment (paid media).
The way it is seen
However, achieving predictable results is almost a utopia. It is in this context that I would like to draw your attention to this very successful example of an educational institution and co-construction. What does the university want to achieve with its strategy? Therefore, during the coordination discussions, it was decided that the main goals of the project were: attract, educate and generate leads.
Every moment of reality
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