TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025

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Webpromo Blog Editor
Anastasia Kuznetsova
According to Statista forecasts, digital advertising spending will reach nearly half a trillion dollars by 2026. Moreover, the online share of global advertising spending will exceed 60%. This means that more and more companies are relying on PPC advertising in their marketing strategies.

However, the approaches that worked today norway mobile number example may no longer be relevant tomorrow. In this article, we will tell you what trends you should pay attention to in 2025 to maximize the impact of your campaigns.

Content:

The Rise of AI and the Evolution of Search
Interactive Ads with New Features from Google Ads
Voice search is still trending
Visual search is gaining ground
Video Advertising, CGI, AR and VR — New Advertising Formats 2025
Contextual targeting of advertising
Smart Bidding Integration to Increase Conversion
Using Multiple Channels for PPC Advertising
Audience Segmentation to Increase ROAS
TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025

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PPC trends in 2025: what features advertisers should pay attention to
Continuous technological advances, changes in consumer behavior, and the integration of artificial intelligence are bringing about significant changes in the launch and management of advertising campaigns. The competition for users’ attention will only intensify in the coming year, so advertisers need to be proactive.

The Rise of AI and the Evolution of Search
In performance marketing, everything is interconnected. That’s why when discussing PPC trends, we can’t forget about the impact of AI on search engines.

In May 2024, Google introducedAI Overview, which provides users with relevant search results based on their needs and interests. The point is that the results are displayed in a separate fragment above the main links. Consequently, we are faced with the phenomenon of “no-click” search, where users are satisfied with a short summary of the main information. As a result, traffic to websites and time spent browsing search results are reduced.