There’s no doubt that WhatsApp is a powerful communication tool. But did you know that the messaging app has a useful free feature for converting more sales in online stores?
We are talking about the WhatsApp product catalog, available in the Business version.
If your online store already has a specific telephone number for customer service, it is worth transforming it into a business account to use this functionality.
We’ll explain everything about the product catalog on WhatsApp and teach you a step-by-step guide to getting it up and running. Follow along!
What is WhatsApp Product Catalog?
Benefits of creating a catalog on WhatsApp for your store
How to create a product catalog on WhatsApp? 4 tips
How to put the catalog on WhatsApp Business
How do I share my WhatsApp catalog with my customers?
Bonus: 6 tips for managing sales via WhatsApp and your own store
Combine your WhatsApp sales with an online store
What is WhatsApp Product Catalog?
The WhatsApp product catalog is a free feature available to business accounts using WhatsApp Business .
It works as a showcase for virtual products, which allows the store owner to present part of what is available for sale in e-commerce .
You can include information such as:
Product name;
Product photo;
Description;
Link to complete the purchase in the online store;
Product code.
Product catalog information and images are available with the company's contact information. When a customer saves this contact and taps on the profile image, they have access to the catalog.
Benefits of creating a catalog on WhatsApp for your store
Using the WhatsApp catalog to promote your online store's products is an interesting alternative with great benefits.
For example:
Direct and effective communication
With the catalog, it's simple to send product information directly to customers.
Instead of sending several images within the conversation, sharing the catalog allows for more effective communication, presenting all centralized information about the products, in addition to the official e-commerce.
Simplified shopping experience
From the catalog, customers can view available products, prices denmark phone number data and descriptions directly on WhatsApp, leaving the external platform only for closing the purchase.
This action saves time and simplifies the purchasing process, allowing the customer to quickly get straight to the point.
Complement to the service
The WhatsApp catalog is assigned to the Business profile, which is generally the same channel used for customer service .
When making products available during service, the person in charge can share items that complement the conversation, offering new options to customers.
Opportunity for exclusive actions
The tool is a great complement to e-commerce promotional actions.
With the catalog, it is possible to create exclusive promotions within the tool and work with WhatsApp's own broadcast lists to communicate about these special actions.
Flexibility for editing
Editing catalogs within WhatsApp is easy and simplified.
This allows you to update product photos and descriptions without interfering with the user experience, who will always have access to current content.
Learn how to write texts for product descriptions:
Yampi Academy - Copy for product descriptions (Lesson 4)
How to create a product catalog on WhatsApp? 4 tips
Now that we understand the benefits of creating a product catalog for WhatsApp, let's learn best practices for using this feature.
Check out 4 tips to follow when creating a catalog for your online store in the messaging app.
Create objective descriptions
In addition to the product name, you can fill in details in the description.
As we are talking about a tool accessed via cell phone or mobile devices, it is important to pay attention to the number of characters.
Therefore, focus on the most important information, such as size, color and use, and avoid details that are not very expressive, such as adjectives and context of use. Leave your creativity to the online store .
Use real photos of the products
Each product in the WhatsApp catalog can have up to 10 illustrative images.
Use real photos of the product from different angles, and some with suggestions for use. Avoid montages and very generic images. In fact, in this text we bring you several simple tips for taking excellent product photos!
Important : the recommended format for images in the WhatsApp catalog is vertical, with dimensions of 1080 by 810 pixels.
Focus on customer experience
WhatsApp is present on 95% of Brazilian cell phones. It is no surprise that it is used mainly on mobile devices.