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Yotpo SMS: The Future of Customer Communication

Posted: Thu Aug 14, 2025 3:16 pm
by khairul1234
Today, everyone uses their phone. Therefore, companies want to talk to customers there. Email is still a good tool. However, people often miss emails. They might go to the spam folder. Or people just get too many. But what about text messages? People almost always read their texts. As a result, SMS marketing is becoming very important. It allows a business to talk directly to its audience. Yotpo SMS is a tool designed for this. It helps businesses connect better with their customers. Furthermore, it helps them grow their sales. This article will show you how.

Yotpo SMS is a great tool for e-commerce. It helps online stores build a list of phone numbers. After that, they can send different kinds of messages. For example, a store can send a promotion. Or they can send a coupon code. They can also send a new product announcement. Consequently, this helps a business keep in touch. It builds a stronger relationship with the customer. Moreover, a good relationship leads to loyalty. Thus, customers come back and buy more things.

Why You Need SMS Marketing Today

Think about your own phone. When you get a text, what do you do? Most people open it right away. In fact, studies show a very high open rate. More than 95% of texts are read within minutes. This is a huge advantage. On the other hand, email open rates are much lower. They are usually around 20%. Therefore, SMS marketing is a powerful tool. It ensures your message gets seen. It also helps your message get acted upon. Consequently, you can get quick results.

SMS marketing is also very personal. It feels like a one-on-one conversation. For example, a text message can use a customer's name. This makes the message feel more special. In addition, you can send listo de frata poŝtelefono messages at the right time. For instance, a store can text a reminder. It could be about an item left in a cart. This kind of message is very effective. It helps a customer finish their purchase. Subsequently, the store makes a sale. This is a win-win for everyone.

Starting Your Yotpo SMS Journey

The first step is to sign up. You need to create an account with Yotpo. Once you are in, you need to collect numbers. But you cannot just take them. You must get permission from your customers first. This is very important. You can use a pop-up on your website. Or you can use a checkbox at checkout. You must clearly state that they are signing up for texts. When they agree, you can add them to your list. This is how you build a healthy list. It also keeps you legally safe.

After you have a list, you are ready. Yotpo provides many tools for collecting numbers. For example, you can use a keyword. A customer can text a word to a number. Then they are added to your list. Furthermore, you can use sign-up forms. You can put these forms on your website. You can also put them on landing pages. These methods make it easy for people to join. As a result, your list will grow over time. This gives you a bigger audience to talk to.

Creating Smart and Simple Campaigns

Yotpo makes it easy to send messages. You can send a single message to everyone. This is called a one-time campaign. For example, you have a big sale coming up. You can send a text to all your subscribers. On the other hand, you can send automated messages. These are called flows. A flow is a series of messages. They are sent when something happens. For instance, a customer buys something. They might get an automated thank you text. This is a very powerful way to connect.

The automations can be very smart. You can set them up for different actions. For example, someone joins your list. You can automatically send them a welcome text. In addition, you can offer a welcome discount. Or maybe a customer has not bought anything in a while. You can send them a "we miss you" message. This message can have a special offer. This helps you win back old customers. Therefore, you can make more sales with less effort.

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Getting to Know Yotpo's Main Features

Yotpo SMS has many great features. First, it has great audience segmentation. This means you can create small groups. You can group customers by what they bought. Or by how often they buy things. Consequently, you can send very specific messages. This makes your marketing more effective. Second, you can personalize every text. You can add the customer's name. Or you can add the product they left in their cart. Personalized messages feel more relevant. As a result, they get better responses.

Yotpo also offers a lot of templates. These are pre-written messages. You can use them for different things. For instance, there are templates for flash sales. There are also templates for shipping updates. These templates save you a lot of time. You just need to change a few words. Then you are ready to send. Furthermore, Yotpo provides a chat feature. This allows customers to reply to your texts. You can then chat with them directly. This provides great customer service. It helps build a strong bond.

Measuring Your Campaign's Success

How do you know if your texts are working? Yotpo has a dashboard for this. It shows you all the important numbers. You can see how many texts were sent. You can also see how many were delivered. Furthermore, you can see how many people clicked a link. Most importantly, you can see how much money you made. This is called revenue from SMS. These numbers help you see what works.

By looking at the data, you can learn a lot. You can see which messages get the most clicks. You can see which offers lead to the most sales. Then you can make smarter decisions. For example, you might see that coupon codes work best. So you can use more of them in the future. This process of looking at data and making changes is called optimization. Therefore, you can continuously improve your marketing.

Connecting Yotpo with Your Store

Yotpo SMS works well with other platforms. It connects easily with e-commerce stores. For instance, it has integrations with Shopify. It also works with BigCommerce. This is very important. It means all your data can work together. Your customer data from your store can be used in Yotpo. As a result, you can send smarter, more personal messages.

This integration also allows for powerful automation. When a customer buys something on your store, Yotpo knows. It can then send an automated message. This could be a thank you message. Or a shipping notification. All these things happen without you doing anything. This saves you time. It also makes the customer experience better. Therefore, using Yotpo with your store makes a lot of sense.

In conclusion, Yotpo SMS is a great tool. It makes it easy to connect with customers. It helps you build a strong relationship with them. It also helps you make more sales. You can collect numbers, send smart texts, and track your results. It is a complete solution for modern marketing. If you have an online store, you should consider using it. It is a powerful way to grow your business.