Stay Informed: The Ultimate Marketing Statistics Collection, 10 More Marketing Facts, and a Guide to Effective Customer

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In essence, here at UIS we are engaged in banal telephony - perhaps cloud and smart. But that is why, having eaten more than one dog in the matter of effective communications of brands with clients, we know very well that the secret of such is in the combination of the coolest technologies with knowledge of the characteristics of the target audience.

We actually do the same ourselves - we follow technological and marketing trends, we love studying figures and expert opinions on all sorts of related stories. And now we will occasionally (say, once a week) share useful news and materials.

Let's go! In our selection of the most interesting things of the week:

1. “The Ultimate List of Marketing Statistics” from the guys at HubSpot – china phone numbers sounds immodest, but they dug through all the relevant research and collected more than 250 “digital facts” on SEO trends, content marketing, email promotion, sales methods, advertising, etc. For example:

32% of senior managers say the most used AI technology in their business is voice recognition;

30% of the e-commerce market in the United States is concentrated in the mobile segment;

51% of smartphone users discover a new company or product while searching on their device;

Podcast popularity increased by 23% in 2016 compared to 2015;

86% of consumers would like to receive promotional mailings from companies they are clients of at least once a month, 15% - once a day;

Only 21% of sales professionals take advantage of CRM integration with marketing or other services.

2. 10 more marketing facts from Econsultancy that weren’t included in the previous selection, but are worth paying attention to. Among them:

One-third of consumers disapprove of online billing, saying it doesn't allow them to control their spending;

By 2034, India's e-commerce market will take second place in the world between China and the United States, reaching a volume of $2,039 billion;

57% of consumers expect companies to innovate in technology.

3. In addition to the last thesis, here is some material about how the onboarding process (registration and support of new company clients) should be in constant development. Adjust and change it — simply because your target audience also changes qualitatively over time. Consider all potential users of your product, analyze user behavior and attract entire companies instead of individual consumers, inform people about your benefits and value as early as possible. And many other valuable instructions that should not be neglected.