Marketing automation: robots do the hard work, not humans
Posted: Tue Dec 24, 2024 7:22 am
Every business strives to optimize processes, making them more convenient, and save resources. And even more so online business. That's why marketing automation will come in handy. This is a fairly new trend, but promising both in terms of development and income. Experts say that it is the future, and the competitiveness of companies will be impossible without it.
By contacting Fractus, you can order services for optimizing marketing processes.
Marketing automation: a little about the essence
Marketing automation or marketing automation is a process that allows you to optimize template tasks, freeing up the time of specialists for more important work. Who performs the tasks? Software robots, otherwise software. Ideally, if the platform connects to CRM.
Marketing automation: a little about the essence
What can be automated? SMS, web push, email distribution , social media promotion, etc.
Optimization helps to cope with such tasks:
free up time for work that requires human effort;
segment and group customers;
collect and replenish the database;
generate leads, thereby increasing the work of the sales department;
achieve customer loyalty;
plan marketing campaigns.
analyze the degree to which a new product satisfies a antarctica email list 5644 contact leads need and measure other results.
If automation is implemented, it covers the maximum possible number of processes. The efficiency of each is enhanced. All together it contributes to the growth of the number of leads, conversion, upselling opportunities, and as a result – income.
How to implement automation
Set goals. What does the company want to achieve? What processes can be optimized? Where can the situation be improved? What benefits will it bring?
Research the target audience. Draw a portrait of the buyer based on the following data: their problems, desires and aspirations, ways to solve them, ways to turn them into a follower.
Create a strategy. Draw a detailed plan, indicate the methods for achieving the goal, the paths, the budget, the deadlines.
Select tools. And there are many of them. The main thing is to choose your own and “make friends” with them, without going overboard with the quantity. Otherwise, it’s easy to get confused and not avoid failures. It’s better to use only the necessary functions.
Implement gradually. It is worth starting not with the entire array of selected tools, but with several of the most important ones, gradually integrating them with others. All because failures are inevitable, and gradual work will reduce them.
Constant analysis. It is better to track how effective automation is as soon as even the slightest results appear. This will help to see weaknesses and correct shortcomings.
What features are important?
When implementing automation tools, you cannot do without:
systematization and grouping of consumer data from all possible sources;
automation of the customer journey;
analysts;
grouping in a single environment all mailings that are planned to be used;
tracking consumer actions across all communication platforms;
A/B/n testing.
What features are important?
If you need a service, then go to Fractus
It is easier to save resources if you implement marketing automation. And Fractus specialists will help with this. We have the tools, experience and knowledge to create a platform in which you can manage business processes regardless of its specifics and complexities. Moreover, either a template version or from scratch. We will teach you how to work with the platform and help with technical issues.
Contact us, let's create the future together!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
By contacting Fractus, you can order services for optimizing marketing processes.
Marketing automation: a little about the essence
Marketing automation or marketing automation is a process that allows you to optimize template tasks, freeing up the time of specialists for more important work. Who performs the tasks? Software robots, otherwise software. Ideally, if the platform connects to CRM.
Marketing automation: a little about the essence
What can be automated? SMS, web push, email distribution , social media promotion, etc.
Optimization helps to cope with such tasks:
free up time for work that requires human effort;
segment and group customers;
collect and replenish the database;
generate leads, thereby increasing the work of the sales department;
achieve customer loyalty;
plan marketing campaigns.
analyze the degree to which a new product satisfies a antarctica email list 5644 contact leads need and measure other results.
If automation is implemented, it covers the maximum possible number of processes. The efficiency of each is enhanced. All together it contributes to the growth of the number of leads, conversion, upselling opportunities, and as a result – income.
How to implement automation
Set goals. What does the company want to achieve? What processes can be optimized? Where can the situation be improved? What benefits will it bring?
Research the target audience. Draw a portrait of the buyer based on the following data: their problems, desires and aspirations, ways to solve them, ways to turn them into a follower.
Create a strategy. Draw a detailed plan, indicate the methods for achieving the goal, the paths, the budget, the deadlines.
Select tools. And there are many of them. The main thing is to choose your own and “make friends” with them, without going overboard with the quantity. Otherwise, it’s easy to get confused and not avoid failures. It’s better to use only the necessary functions.
Implement gradually. It is worth starting not with the entire array of selected tools, but with several of the most important ones, gradually integrating them with others. All because failures are inevitable, and gradual work will reduce them.
Constant analysis. It is better to track how effective automation is as soon as even the slightest results appear. This will help to see weaknesses and correct shortcomings.
What features are important?
When implementing automation tools, you cannot do without:
systematization and grouping of consumer data from all possible sources;
automation of the customer journey;
analysts;
grouping in a single environment all mailings that are planned to be used;
tracking consumer actions across all communication platforms;
A/B/n testing.
What features are important?
If you need a service, then go to Fractus
It is easier to save resources if you implement marketing automation. And Fractus specialists will help with this. We have the tools, experience and knowledge to create a platform in which you can manage business processes regardless of its specifics and complexities. Moreover, either a template version or from scratch. We will teach you how to work with the platform and help with technical issues.
Contact us, let's create the future together!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!