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The advantage of globalization is the opportunity to enter foreign markets. The reasons may be anything, from the desire to increase sales to the desire to make a name for oneself in other countries. But foreign territory has specific rules of the game, so international marketing is adopted. It gives a vision of how to act in order to achieve the company's goals.

What is International Marketing
If we talk about marketing, it is a set of measures for developing and producing a product, promoting it, building relationships with all participants in the chain in the trade process. International marketing is a process of trading outside the borders of one's own country using certain tools. Market research, formulation of tasks, selection of the target audience, ensuring competent positioning of products, control of activities are the basis, as in conventional marketing. But this option is more complex, and it has its own specifics.

What is International Marketing

Features of international marketing
Entering a foreign trading platform has its own nuances:

It is necessary to select those communication tools armenia email lis that will be effective in a particular country, taking into account the mentality, realities, and laws.
Requirements for the quality of goods and service are increasing.
Remote location introduces certain difficulties in control and monitoring and increases risks.
There is an overabundance of goods and services in the world, so it is increasingly difficult to offer innovations.
In any case, adaptation to new realities occurs.
Concept of International Marketing
There are three main concepts. These are:

The concept of expanding the domestic market. The company enters the foreign market in order to expand sales due to excess products. And it looks for those foreign markets, the demand for which is similar to the demand within its own country.
The concept of a multi-domestic market. In this case, a business enters foreign markets that differ from the domestic one. And for each, a plan is created and individual marketing strategies are selected taking into account the differences.
Global Marketing Concept. The company's market is spread all over the world. At the same time, they use global marketing strategy and tactics.
Concept of International Marketing

Goals that can be achieved
The whole essence of a company's international marketing comes down to increasing sales by entering foreign territory, making a name for itself outside its own country, reducing production costs, introducing new products, satisfying customer needs, and winning leadership positions. And on economically advantageous terms, otherwise it's a futile undertaking.

International Marketing Strategies
The basis of the company's activities that plan to trade abroad is strategy. This is a set of methods and rules that set the vector of movement and help achieve the set goal. There are several strategies:

Gaining market share. The essence is in the release and introduction of new products to trading platforms, the formation of other interests of potential buyers, and the introduction of products into new areas of use.
Innovations. They create and introduce products that have no analogues in a given country.
Innovative imitation. Businesses copy innovations developed by others and introduce them to new markets.
Product differentiation. It is based on improvement, which concerns the modification of goods, changing technical characteristics in such a way as to create new needs.
Consumer individualization. Focused on creating individual orders, concerns production equipment.
International Marketing Strategies