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"Everything is known in comparison," Nietzsche used to say with his characteristic categoricalness somewhere at the end of the shaggy 19th century. But even he himself could not know how right he was in a situation when a marketer needs to quickly understand whether it is worth continuing to spend the budget on a particular advertising activity. Because the most obvious way to do this is to compare statistics on its effectiveness for different periods of time. In the most dynamic way.

This is exactly the functionality that the greece phone numbers “Sources” group reports have acquired from today — now you can easily evaluate the effectiveness of investments in an advertising channel using a special comparison mode.