The year 2020 was particularly interesting for digital marketing because it introduced a completely new way of thinking when it comes to attracting and interacting with users.
As a digital marketing agency , we decided to share a few key digital marketing trends that you should consider to generate more traffic, leads, and revenue.
Artificial intelligence will play a big role in SEO optimization
Artificial intelligence (AI) is changing the way people interact with content; Google's algorithm, called RankBrain, plays a big role in ranking on search engine results pages (SERPs).
Artificial intelligence can analyze consumer behavior and use data from social media platforms and blogs to help businesses understand how customers find their products and services.
In the future, artificial intelligence will be at the heart of global business and is already taking over many simple tasks. One example of AI in practice is chatbots, which use natural language processing software to decipher user requests and provide them with a response in real time.
An effective digital strategy includes video
Video marketing is one of, if not the, most important marketing trends today. There are many ways to drive greater engagement with video marketing, not only on YouTube but also with video posts or live streams on Facebook, Instagram, or LinkedIn.
According to research, if your website includes videos, it is 50x more likely to attract organic search results compared to text, as people find video content more engaging.
Optimize video content by inserting keywords into the video title and description.
Image optimization will play a bigger role in search
We already know that by typing keywords we can search for a video or image, but there is also a reverse process - submitting existing images to search and looking for context. As more users discover these visual search techniques, it is changing the entire SEO.
In the future, people will be able to use images to purchase products, provide additional information, and more. Google has long insisted on proper image tagging and optimization, so it makes sense that this is part of their long-term plan.
Make sure to optimize the images on your site; use high-quality images, include alt text, tag them in your sitemap for easier indexing, and include keywords.
Voice search
Thanks to innovation and technology, voice search has morocco phone number data become increasingly better and more popular.
Voice search is not currently part of Google's algorithm; however, it still dictates the current search results, which are often different from text search.
Content must be specifically optimized for voice. Therefore, companies should consider voice search components to better tailor content to their users and increase traffic.
Featured snippets
Featured snippets are a shortcut to getting your content seen on Google. When you type something into Google, you may notice a boxed piece of content in the search results above all the other results, and we call it a snippet.
Featured snippets display pieces of information, often structured as questions and answers or short lines, or instructions. They can also include images, reviews, product prices, and other information. To create a snippet, focus on frequently asked questions and relevant keywords.
This really gives you a great chance to be on the first page of results. Moreover, snippets steal significant traffic from your competitors.
Marketing automation
If you have already included automation in your company's strategy, that's good news because the coming year will bring even more technologies that organizations will need to adapt to.
New tools will enable better personalization and customization of advertising, allowing you to speak to a potential client's interests or actions using cost-effective, yet highly strategic and targeted messages.
Mobile optimization
Given that it is predicted that by 2025, almost 73% of users will access the internet via their mobile devices, the mobile-first indexing that went live in 2019 makes perfect sense. Google is indeed taking the mobile version as primary over the desktop version.
With Google Search Console, you can test how user-friendly and efficient your website is on mobile devices.