Motivation is very important in Maslow's Pyramid. By knowing the needs of our target audience, we can reach them in a safer and more direct way.
Maslow_pyramid (Copy) (1)Maslow's Pyramid is made up of 5 steps in which you will find the different types of needs that a person has in order to live and that range from the most basic to those that make a person feel self-fulfilled having achieved the planned goals and objectives.
The basic idea of the hierarchy that Maslow structured is that the “stronger” needs occupy our attention when the more basic needs have been satisfied .
The 5 steps of Maslow's Pyramid
The first 4 levels can be grouped into “deficit needs” and the albania telegram lead level is also called “growth motivation” . The difference between the two cases is that while deficit needs can be satisfied, the need of the 5th step is a continuous driving force, that is, having the push that produces the necessary push to achieve our goals.
Physiological
100%
These are those that refer to the basic physiological needs that a person has due to our condition as human beings. For example: eating, breathing, sleeping...
Security
80%
These needs are those that make us feel “safe” from dangers and threats. It is also the need to be with someone who makes us feel protected.
Affiliation
60%
These are the needs to feel that you belong to a group, to feel loved, that you matter, that you count for someone and for something.
Recognition
40%
These are the needs related to feeling useful, productive or having prestige and seeing that you can achieve what you have in mind in order to obtain recognition from others.
Self-realization
30%
This is the final stage, when you “cross the finish line” that you set and you feel like a self-fulfilled person because you achieved everything you set out to do. When talking about needs, it is also important to talk about conflicts.
Conflicts are situations that arise from the dissatisfaction and frustration that a person feels when a need has not been met. This makes a person feel angry and leads to “incorrect” behaviors that cause various types of damage to another person or to oneself.
The reasons that usually cause conflicts are:
Disrespect
Lack of communication
Unmet needs
Confrontation of different values and principles
Lack of resources and development opportunities
Limited competition
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Logo and screenshots of the ASO appMaslow's Pyramid applied to Social Networks
It is nothing new that consumers have new behaviors and have evolved a lot as a result of the development of new technologies and the emergence of Social Networks, among other things of course. As a consequence, their needs have also evolved.
Maslow_pyramid_2.0 (Copy) (1)I am not saying that the needs or philosophy that form the traditional Maslow pyramid no longer exist, what happens is that it now has some more characteristics. Today, the consumer is more informed and sophisticated in terms of their demand and behavior. Add to that the appearance of Social Networks and their influence.
Social media has given users a platform and relevance that they didn't have before. Now it's more accessible than ever to know the user experience and you can listen, read and see their opinions, motivations, complaints, doubts and needs. That's why they play such an important role for brands, because you can use them as a "weapon" to get to know your target audience better and thus give them what they need at the most appropriate time.