There are a lot of performance-based issues that come from cybersecurity issues. One of the examples are so-called DDoS attacks (distributed denial-of-service), which is a malicious attempt to disrupt the regular traffic of a targeted server or a service of networks.
Every time someone enters your site, they send certain requests, and your server responds. However, your server can only handle so many requests at a time before it’s overloaded. Now, for the majority of businesses, this really shouldn’t be that much of an issue since a server can usually take more than its average audience. As their business (and audience) grows, the business can upscale their server capacities to meet these demands.
The problem happens when an unexpected traffic occurs. This happens linkedin database when your business goes viral or when you are under a DDoS attack. This is a scenario where your competitor or a malicious third party sends a horde of bots to impersonate real visitors. Sure, if your site is slow or unresponsive a regular customer might come back at a later date. A first-time lead will not and you’ll lose them for good. This is why your cybersecurity needs an update, and it needs it fast.
4. Securing online transactions
A lot of people make a mock purchase when they first reach out to the site. They pick an inexpensive item and place an order. From here, they observe whether their data and their money are safe. They wait patiently to see if you’ll receive the funds and if they’ll receive the service.
The majority of customers will work their way up until they actually become meaningful leads or customers who are open and willing to spend a substantial amount of money at your site. Another thing you need to keep in mind is that most of these customers won’t stay silent. They’ll go out there and write reviews and comments. People doing research on whether you’ll legit will encounter these comments under the comment section on your social media profiles, subreddits, and more.