he Organization Would
Posted: Thu Dec 26, 2024 9:52 am
Dusty Presented His Question To Cmi’s Robert Rose: How Do Companies, Especially Large Companies, Organize Around Content?robert And Dusty Discussed Three Models:rebel: A Decentralized Model Where Content Teams Work Independently With Limited Coordination Across Teams. Autodesk Was Operating In This Model.central: A Single Team Works Across Business Units To Receive And Deliver Requirements Related To Content Creation.hybrid: Use A Blend Of The Rebel And Central Models.here’s The Point In Our Story Where We Compare Dusty, Our Hero, To A Character In A Riff Of A James Dean Movie, Rebel With A Cause.
The Cause? To Move The Organization From The Rebel Model stralia whatsapp fan To A Central Or Hybrid One.to Make The Move, Robert Told Dusty, TNeed A Common Narrative – One Story All Groups Could Rally Around. As Dusty Says, “our Audiences Are Different, But We Do Have A Singular Narrative Around Helping People Design And Make Things, Whether It’s A Film, A Car, A Building, Or A Part For A Product.”an Org Needs A Common Narrative – One Story All Groups Can Rally Around, Says @robert_rose.
#storytellingshare On Xcoming From A Rebel Model, Dusty Thought A Central Model Would Be Too Challenging A Move. He Opted For A Hybrid Model. They Called The Effort “project Charlie.”adopt A Hybrid Content Creation Modelhere’s A Picture Of Autodesk’s Content Creation Process Before Project Charlie:click To Enlargethe Functional Elements Of Content Creation Were Duplicated Across Each Business Unit. Dusty Explains: “these Teams Are All Managing Their Own Audiences; They’ve Got Their Own Creative Execution, Promotion, Amplification.
The Cause? To Move The Organization From The Rebel Model stralia whatsapp fan To A Central Or Hybrid One.to Make The Move, Robert Told Dusty, TNeed A Common Narrative – One Story All Groups Could Rally Around. As Dusty Says, “our Audiences Are Different, But We Do Have A Singular Narrative Around Helping People Design And Make Things, Whether It’s A Film, A Car, A Building, Or A Part For A Product.”an Org Needs A Common Narrative – One Story All Groups Can Rally Around, Says @robert_rose.
#storytellingshare On Xcoming From A Rebel Model, Dusty Thought A Central Model Would Be Too Challenging A Move. He Opted For A Hybrid Model. They Called The Effort “project Charlie.”adopt A Hybrid Content Creation Modelhere’s A Picture Of Autodesk’s Content Creation Process Before Project Charlie:click To Enlargethe Functional Elements Of Content Creation Were Duplicated Across Each Business Unit. Dusty Explains: “these Teams Are All Managing Their Own Audiences; They’ve Got Their Own Creative Execution, Promotion, Amplification.