My Board

Set up meaningful connections So let’s look at how you can set up these meetings, with each connection being consistent in confirming what you’ve already said about yourself. This gives Google greater confidence that what it knows about you is accurate. So be sure to maintain your brand bio across all your social media profiles, your legitimacy through listings in business or industry directories, your visibility on Wikipedia or Wikidata, your positioning on rating and review sites, your offering through a Google Publisher Center business profile or Merchant Center account.

Podcasts, and videos. Become an authority in your industry by applying for awards or argentina phone number database joining relevant organizations or hosting physical events or getting an interview with your CEO or publishing a research report or any brand-building initiative. And it’s all about backlinks , and to give you the opportunity to make those meaningful connections with Google and with your audience.

And once you see that knowledge panel pop up for your brand in the SERPs, claim it and curate it, and then head to the Knowledge Graph API to see if you’ve made friends with Google. Because if Google has a choice between recommending two identical pieces of content, one from a friend they know is an expert on the topic, and one from someone they just heard about in passing, of course Google will prioritize the source it trusts.