Using Instagram for online store marketing can be very beneficial. Today, from Posicionamiento Web Salamanca, we will talk about how to take advantage of everything that this platform has to offer, which has gained so much popularity in recent years. Some say that it is a better option than Facebook for brands, because it is in full growth and development. Keep reading and learn more about this interesting topic of social media marketing.
Instagram for your ecommerce marketing
We show you 10 ways to take advantage of this platform in your online marketing strategy:
Integrate Instagram photos into your online store's website. You can do this through a Widget. A great idea might be to show photos that customers take with your products, using a hashtag that you propose, and when users click on the image, a window will appear showing the product in the photo with a link to its sales page.
Sell through Instagram, this platform does not allow you to paste links with the images, which could make selling difficult, but you could copy and paste the shortened links in the description of the photos, they will not appear as hyperlinks, but users could copy and paste them into their browser.
Show users using your products , encourage your customers to share images cayman islands telegram lead them and post them on the store account.
Take lifestyle photos . It's a great way to sell. Use images that show a lifestyle. They are photos that appear to be real life. It gives customers an idea of how they can use your brand's products in their daily lives.
Run a contest – these are a very popular way to get engagement from users, not only useful for Instagram but for any online platform. The most common way is to ask users to follow you, upload or take a screenshot of a photo, tag a certain number of friends and the brand will choose the winner from all the participants.
Show behind the scenes – not everything has to be about your product, you can show a little more about your company, which gives an idea of its culture, its employees and the work they do.
Celebrate the seasons , you can take advantage of Instagram to celebrate, remembering the seasons or special dates, such as New Years, Christmas, etc.
Use videos , Instagram allows the publication of short videos, take advantage of them! in favor of your brand.
Promote new products, it's a way to maximize Instagram's graphic options.
Post: How to schedule posts on Instagram
Facebook vs Instagram for online store marketing
The numbers indicate that Facebook's growth has stagnated , and that Instagram is just beginning its development, and that it could reach better numbers in terms of audiences. One number that we can rescue is the percentage of adults that can be reached through marketing, without paid ads on both social networks, on Facebook it went from 11% in 2012 to 4% in 2013 and has remained at that number until last year. Meanwhile, on Instagram, the reach of marketing has progressively gone from 13% in 2012 to 28% in 2015.
Facebook has seen a 63% decrease in organic marketing reach since 2012.
Instagram has increased organic marketing reach by 115% since 2012.
The use of both social networks by users is very different. On Facebook, they tend to hide from brands, while on Instagram they get closer. On the first, only 32% of users interact with brands, but on the second, 68% do.
Instagram gets 58 times more engagement per user than Facebook.
On Facebook, almost everyone has a page (93% of marketers), while only 36% have moved to Instagram, where a post reaches 100% of followers.
Some tips for posting better images
You already know how important Instagram is in online store marketing, now it's important that you know how to get the best images. Consistency is very important, in people's minds, "consistency" equals trust, and when people believe that your brand is trustworthy, they are more likely to buy or hire what you offer, so it is necessary that the images you publish have this characteristic and that you have a color scheme to work with.
Post: How to create Facebook Messenger bots for your business
To be consistent, you can create a small guide that includes the colors and filters you use, the fonts, among other important details.
Remember that this social network is for sharing good photos , so you should try to create the best, it is not just about photographs, but you can also take advantage and create small infographics, or add inspiring quotes to beautiful images, there are very useful web and mobile applications to improve your images and give them a special touch.
Use hashtags to maximize your reach and promote your brand. This social network is also a search engine in itself. The equivalent of Google hashtags would be “tags,” which can be easily found in the search section. Organic reach is very important on this platform.
As for hashtags, Instagram works differently than Twitter, it is estimated that the posts that get the most interaction on this platform are those that have 11 or more tags. Despite this statistic, remember that you don't want to be or appear spammy , always use tags that are related to your post.
Remember also how important posting times are . Not all audiences are the same, but we can take a general rule: the best days to post are the weekends: Friday, Saturday and Sunday; and in general, the best time to get engagement is at 5 pm. There is no golden rule, but you can take this data into account, it will help you achieve the success of your campaign.
Do you practice Instagram marketing? Tell us about your experience. Do you have any other tips to add? Write to us in the comments. And if you want advice on this topic, do not hesitate to contact us.