What are pain points and how to use them in marketing
Posted: Sat Dec 28, 2024 6:11 am
Users become consumers primarily to solve a problem and thus increase their happiness. At Posicionamiento Web Salamanca we explain what pain points are and how to use them in digital marketing. Once you detect them, you can take advantage of them to enhance different aspects of your strategy or what you offer to the public.
What are pain points?
Pain points are the term used in marketing to refer to the problems that your audience or potential customers have and that you could solve with your products or services.
Pain points are as varied as the types of customers. But they can be classified into the following categories:
Financial: This is when your potential customers are currently spending a lot of money on purchasing products and services, but want to reduce the amount.
Processes: The audience wants to improve internal chile telegram phone numbers so that they are much more efficient.
Productivity: Productivity pain points cause customers to not perform their activities in the most optimal way. That is, they waste time with their current solution or provider.
Customer support: Potential customers are not receiving the support and attention they require at different stages of the buying and selling process. Nor after the sale is made. You can take advantage of this pain point to improve customer service in your ecommerce .
In many cases, pain points do not fall into one of these basic categories. That is why you must analyze the difficulties in depth to determine what they really consist of, where they come from, and how your brand could solve them.
Post: The impact of mobile on web 2.0 #Infographic
How to detect pain points?
Many of your customers may have similar pain points. But these are often quite subjective and can be caused by different reasons or have a wide variety of solutions. For this reason, it is not easy to detect them with procedures such as very closed surveys.
If you want to offer the best solutions to your customers' pain points, you must conduct in-depth, qualitative research. Some of the methods used to detect pain points are:
Group interviews
If you have the resources, you can conduct interviews or discussions among a group of customers. These help you gain insight into their pain points related to your brand. After analyzing them, you can gain a much more detailed and authentic view of them.
Although it is a very useful technique, it requires a large amount of resources and a good investment.
Surveys with open questions
An ideal option for any brand or company that wants to know the pain points of its customers is to conduct online surveys. But it is very important that the questions that make up the survey have answers that can be developed by each client.
You can include polls in your social media strategies and encourage your followers to participate.
Competitor Blog Analysis
Identify the most relevant blogs that cover topics similar to yours. Pay special attention to the articles that have been shared the most times and the pages that get the most traffic. This will help you to know what problems they pose and the solutions they propose. It will also help you to get an idea of what attracts your audience's attention, their interests and concerns.
Post: 7 tips to create a perfect website
We also suggest you check the comments on posts or articles as they are an excellent source of information about what your audience is concerned about. Focus on those that express doubts, complaints or concerns .
Don't limit yourself to blogs. You can check out your competitors' social profiles and comments.
How to use pain points in marketing?
Once you identify your audience's problems or pain points, you need to determine how to leverage this information to get more conversions and benefits for your brand.
Classifying pain points helps you know what actions to take to position your products or services as a good solution to your target audience's problems.
What are pain points?
Pain points are the term used in marketing to refer to the problems that your audience or potential customers have and that you could solve with your products or services.
Pain points are as varied as the types of customers. But they can be classified into the following categories:
Financial: This is when your potential customers are currently spending a lot of money on purchasing products and services, but want to reduce the amount.
Processes: The audience wants to improve internal chile telegram phone numbers so that they are much more efficient.
Productivity: Productivity pain points cause customers to not perform their activities in the most optimal way. That is, they waste time with their current solution or provider.
Customer support: Potential customers are not receiving the support and attention they require at different stages of the buying and selling process. Nor after the sale is made. You can take advantage of this pain point to improve customer service in your ecommerce .
In many cases, pain points do not fall into one of these basic categories. That is why you must analyze the difficulties in depth to determine what they really consist of, where they come from, and how your brand could solve them.
Post: The impact of mobile on web 2.0 #Infographic
How to detect pain points?
Many of your customers may have similar pain points. But these are often quite subjective and can be caused by different reasons or have a wide variety of solutions. For this reason, it is not easy to detect them with procedures such as very closed surveys.
If you want to offer the best solutions to your customers' pain points, you must conduct in-depth, qualitative research. Some of the methods used to detect pain points are:
Group interviews
If you have the resources, you can conduct interviews or discussions among a group of customers. These help you gain insight into their pain points related to your brand. After analyzing them, you can gain a much more detailed and authentic view of them.
Although it is a very useful technique, it requires a large amount of resources and a good investment.
Surveys with open questions
An ideal option for any brand or company that wants to know the pain points of its customers is to conduct online surveys. But it is very important that the questions that make up the survey have answers that can be developed by each client.
You can include polls in your social media strategies and encourage your followers to participate.
Competitor Blog Analysis
Identify the most relevant blogs that cover topics similar to yours. Pay special attention to the articles that have been shared the most times and the pages that get the most traffic. This will help you to know what problems they pose and the solutions they propose. It will also help you to get an idea of what attracts your audience's attention, their interests and concerns.
Post: 7 tips to create a perfect website
We also suggest you check the comments on posts or articles as they are an excellent source of information about what your audience is concerned about. Focus on those that express doubts, complaints or concerns .
Don't limit yourself to blogs. You can check out your competitors' social profiles and comments.
How to use pain points in marketing?
Once you identify your audience's problems or pain points, you need to determine how to leverage this information to get more conversions and benefits for your brand.
Classifying pain points helps you know what actions to take to position your products or services as a good solution to your target audience's problems.