What is a permalink? A permalink, also known

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What is a permalink?
A permalink, also known as a “permanent link” is a URL (of a specific blog post or page on your site) that should remain unchanged once the page is published. Permalinks should always be SEO-friendly URLs that are both easy for egypt phone number database to remember and for search engines to make sense of.

Here’s an example of what a permalink (individual blog post URL) looks like in the address bar of your web browser when you’re navigating to a particular post or page on a site:

What is a Permalink? Blog URL Example and Screenshot of SEO Friendly Permalink
Example of a permalink in a URL
In the example above “ryrob.com” is the domain name while “what-is-permalink” is the permalink, combined they create the URL for a page.

Now, the next natural question—why is it considered bad practice in blog SEO to ever change a permalink?

Why should permalinks remain unchanged?
After a particular post or page is published, the permalink for that page shouldn’t be changed without very good cause (and in extreme exceptions). Permalinks should remain unchanged because any incoming links the post or page has from other websites, will suddenly be pointing to a missing URL.

If you do need to change a permalink at some point on your blog, it’s absolutely crucial that you set up a proper 301 redirect in order to clearly tell search engines (like Google) that your the old url of your post, page or article has now moved to the new permalink you’ve set up.

You can use a free WordPress plugin like Quick Page/Post Redirect (like I use), to quickly set up a 301 redirect for a post or page you plan to move to a new URL like so: