I set out to target those specific
Posted: Mon Jan 06, 2025 6:25 am
I’ve found this is what makes ABM successful; targeting the right accounts, to the right people, at the right time. Based on the business case I built, I knew our target accounts (both enterprise & mid-market) would be attending Money2020. accounts and decision makers directly. Using an integrated marketing strategy, my approach was to personalize the engagements by creating an omni-channel strategy to target those accounts. Data first, then determine your approach and plan accordingly. Step #3: Plan My integrated marketing strategy included the following channels and partners: DB Advertising: Warm them up with personalized M2020 creative Qualified: Personalized chat for financial services with two different tracks based on how they engage with the chat Marketo: Promotional email series beginning 6 weeks prior to Money2020 linking them to a personalized landing page Outreach: We leverage Outreach but you could use any sales engagement tool like a Salesloft for example.
This email cadence was set up for SDR’s, AE’s, and CSM’s to cambodia whatsapp phone number invite their prospects and customers to our event or to meet onsite with our CEO. Targeting our tier 1-3 accounts, Director, and above titles with Marketing and Sales personas. Bambu: Allows our employees to socially share that we will be attending Money2020 LinkedIn: Personalized Money2020 banners with QR code to scan to attend our cocktail party and a separate code promoting my session Sendoso: Cocktail gift set for attendees and those who attended meetings on site at Money2020 Salesforce: Reporting and dashboarding happened through Tableau CRM to monitor pipeline and revenue Step #4: Execute In order to execute on all the moving pieces, we started roughly 6 weeks prior to the event.
We have quick SLA’s for our content and creative team but I still buffered 2.5 weeks to get the work done before launch. We had 1 meeting to ensure the team was on track and I highly recommend getting the team together to ensure you have all your tickets, the creative is what you expect, and they aren’t expecting any delays, etc. I was specifically excited to speak on a panel discussing the topic titled “How to Promote an Inclusive Work Environment”. Leading up to the event we had 3 meetings with the team who would be on-site.
This email cadence was set up for SDR’s, AE’s, and CSM’s to cambodia whatsapp phone number invite their prospects and customers to our event or to meet onsite with our CEO. Targeting our tier 1-3 accounts, Director, and above titles with Marketing and Sales personas. Bambu: Allows our employees to socially share that we will be attending Money2020 LinkedIn: Personalized Money2020 banners with QR code to scan to attend our cocktail party and a separate code promoting my session Sendoso: Cocktail gift set for attendees and those who attended meetings on site at Money2020 Salesforce: Reporting and dashboarding happened through Tableau CRM to monitor pipeline and revenue Step #4: Execute In order to execute on all the moving pieces, we started roughly 6 weeks prior to the event.
We have quick SLA’s for our content and creative team but I still buffered 2.5 weeks to get the work done before launch. We had 1 meeting to ensure the team was on track and I highly recommend getting the team together to ensure you have all your tickets, the creative is what you expect, and they aren’t expecting any delays, etc. I was specifically excited to speak on a panel discussing the topic titled “How to Promote an Inclusive Work Environment”. Leading up to the event we had 3 meetings with the team who would be on-site.