Large companies were the first to use social media as an opportunity to create engagement with consumers and, today, both large companies and SMEs take advantage of social networks to be more efficient and stay connected with their audiences.
Social media has become one of the most important channels for brands, which means that all companies need to have a social media strategy as a central part of their marketing plan .
But while SMEs use social channels to gain visibility, list of phone number in philippines big brands do so to consolidate their reputation, increase the quality of customer service and carry out active listening.
Community management or social media management for a SME brand is not the same as for several brands of a multinational company.
Company size creates important differences in community management that need to be considered to understand the success of some big brands.
Main advantages in community management for large companies
The main reason that makes it easier for large companies to attract followers to their social profiles is the "popularity" that their brands have in the offline world and that (if they have done it well) they have been able to transfer to the online world, creating large communities of fans and followers in a very short time.
Major brands that are already well-established in the traditional market have been able to increase their presence on social networks very quickly thanks to their popularity.