What is Clubhouse?
Posted: Sun Dec 22, 2024 4:53 am
2021 started with a new buzzword: Clubhouse. We first heard about this app through an Instagram story, and suddenly a lot of people started talking about it.
So we felt the need to become Sherlock Holmes and investigate. To tell you everything we learned, in this article we will explain: what Clubhouse is, what it is for and how it works .
Clubhouse is a social network that allows you to chat in real time, share data, stories, ideas, opinions and collaborate with other people exclusively through audio.
Unlike Facebook and Twitter, where text is the main focus, and Instagram and TikTok, where videos and images are the main attraction, Clubhouse works only with audio activations, meaning it is the only format in which content is shared.
It can be defined as a space for interactive mini-conferences or podcasts in which audiences can participate. But how did the idea of creating an audio-only social network come about?
Clubhouse was created in San Francisco by Stanford University graduates Paul Davison (a Silicon Valley entrepreneur and former product leader at Pinterest) and Rohan Seth (former engineer at Google) on March 24, 2020, during the first month of COVID-19 lockdown in the United States.
According to an article in Xataka, the app was born from a previous project by Davison and Seth, who teamed up to create Talkshow: an app for creating podcasts in a simple way. In its early days, Clubhouse was an app for Silicon Valley venture capitalists to meet up with each other while they were quarantined at home.
The first company to fund this social network was Andreessen Horowitz for an approximate sum of 12 million USD. Other Silicon Valley firms that have been interested in investing in the application are Benchmark and Greylock Partners.
What is Clubhouse for?
Clubhouse is essentially about learning, interacting and exchanging ideas via audio, helping people regain the spontaneity of real-life interactions that have been diminishing during the months of lockdown due to COVID-19.
It can also be used to create discussion panels on a relevant topic within a particular political, economic, social or cultural context, and to have live conversations in the style of an interactive podcast.
According to The New York Times , in May 2020, author Shaka Senghor and activist Mr. Mckesson spent hours on the app discussing prison reform and police brutality in the United States; and a former FBI hostage negotiator, Chris Voss, held a Q&A session on the app.
American journalist Erni Subair writes in an article for Vogue that:
“The first room I entered was a discussion about emerging American rapper Mulatto and her controversial name. The debate got quite heated and so, quietly leaving, I began to flit from one cyber room to another. Over the weekend, I focused on lively discussions about everything from women in music to Harry Potter fandom.”
As you can see, the focus is on high-value conversations rather than the content produced.
It also serves as a space for networking and creating connections with well-known people within the cultural industry: from best-selling writers to celebrities such as Drake, Tiffany Haddish, Jared Leto, Ashton Kutcher, Chris Rock, Kevin Hart and people with positions within the world's major technology platforms.
Once Clubhouse is open to the public, podcasters will likely be the first to take advantage of the platform to engage with their audiences and discuss topics covered in previous episodes.
How does Clubhouse work?
At the moment, Clubhouse functions as a private social network that you can only access if a user invites you . This is expected to change soon, as the following message appears on the platform's official website: “We're working hard to open up to everyone! / Estamos trabajar duro para estar accesible para todos”
Currently, the platform is in a preliminary or beta phase and is only available for iOS; there is no Android app , but that update is sure to be coming soon.
However, if you have an iPhone, you can download the social taiwan contact number network from the App Store and reserve your username. Depending on how many of your friends are already using Clubhouse, they may receive a notification letting them know that you've reserved your username and downloaded the app.
When this happens, they have the option to invite you into a room, even if they don't have an official invitation to send. When you enter the social network itself, you'll be able to access the "hallway": the main page where you'll find live or scheduled audio chat rooms classified by topics such as music, film, culture, technology, fashion, among others, which disappear when they end; conversations are not recorded.
You can create or join any chat room, see who is talking or listening, click on a profile page, and follow others. Once there, moderators can assign you a tag based on levels of interaction.
Within the platform, you can see the users who are part of your contact list and suggestions of people you can follow. To participate in a room you must click on the “raised hand” emoji and wait for the moderator to give you permission.
Once you've been on the social network moderating rooms and speaking, you can earn more invitations to send to your contacts. If you've already been invited to join Clubhouse but don't know how to use it, we invite you to read this article from Social Media Examiner and activate Google Translate if you don't have a good command of English.
We made this infographic based on a Wplash post, which we thought sums up Clubhouse very well:
clubhouse-app-what-is-it-for-what-is-it-for-and-how-it-works
Recent controversies on Clubhouse
Despite all the advantages that Clubhouse offers, situations have arisen that have put its operating policies under scrutiny.
For example, in May 2020, someone impersonated Elon Musk and several users demanded that the social network activate an identity verification function as soon as possible.
On the other hand, due to its features for creating private chats, Clubhouse rooms focused on racist, homophobic and sexist themes have been reported. In this regard, on October 1, Clubhouse issued a statement condemning racist, anti-Semitic struggles, hate speech and abuse and establishing a list of guidelines and rules that it intends to implement.
This includes allowing moderators to lock, report, and mute internal rooms and investigate violations immediately.
In short, Clubhouse is a social network with a novel and interesting format. In the coming months, we will be seeing what new features its updates will offer and what initiatives emerge within the platform.
So we felt the need to become Sherlock Holmes and investigate. To tell you everything we learned, in this article we will explain: what Clubhouse is, what it is for and how it works .
Clubhouse is a social network that allows you to chat in real time, share data, stories, ideas, opinions and collaborate with other people exclusively through audio.
Unlike Facebook and Twitter, where text is the main focus, and Instagram and TikTok, where videos and images are the main attraction, Clubhouse works only with audio activations, meaning it is the only format in which content is shared.
It can be defined as a space for interactive mini-conferences or podcasts in which audiences can participate. But how did the idea of creating an audio-only social network come about?
Clubhouse was created in San Francisco by Stanford University graduates Paul Davison (a Silicon Valley entrepreneur and former product leader at Pinterest) and Rohan Seth (former engineer at Google) on March 24, 2020, during the first month of COVID-19 lockdown in the United States.
According to an article in Xataka, the app was born from a previous project by Davison and Seth, who teamed up to create Talkshow: an app for creating podcasts in a simple way. In its early days, Clubhouse was an app for Silicon Valley venture capitalists to meet up with each other while they were quarantined at home.
The first company to fund this social network was Andreessen Horowitz for an approximate sum of 12 million USD. Other Silicon Valley firms that have been interested in investing in the application are Benchmark and Greylock Partners.
What is Clubhouse for?
Clubhouse is essentially about learning, interacting and exchanging ideas via audio, helping people regain the spontaneity of real-life interactions that have been diminishing during the months of lockdown due to COVID-19.
It can also be used to create discussion panels on a relevant topic within a particular political, economic, social or cultural context, and to have live conversations in the style of an interactive podcast.
According to The New York Times , in May 2020, author Shaka Senghor and activist Mr. Mckesson spent hours on the app discussing prison reform and police brutality in the United States; and a former FBI hostage negotiator, Chris Voss, held a Q&A session on the app.
American journalist Erni Subair writes in an article for Vogue that:
“The first room I entered was a discussion about emerging American rapper Mulatto and her controversial name. The debate got quite heated and so, quietly leaving, I began to flit from one cyber room to another. Over the weekend, I focused on lively discussions about everything from women in music to Harry Potter fandom.”
As you can see, the focus is on high-value conversations rather than the content produced.
It also serves as a space for networking and creating connections with well-known people within the cultural industry: from best-selling writers to celebrities such as Drake, Tiffany Haddish, Jared Leto, Ashton Kutcher, Chris Rock, Kevin Hart and people with positions within the world's major technology platforms.
Once Clubhouse is open to the public, podcasters will likely be the first to take advantage of the platform to engage with their audiences and discuss topics covered in previous episodes.
How does Clubhouse work?
At the moment, Clubhouse functions as a private social network that you can only access if a user invites you . This is expected to change soon, as the following message appears on the platform's official website: “We're working hard to open up to everyone! / Estamos trabajar duro para estar accesible para todos”
Currently, the platform is in a preliminary or beta phase and is only available for iOS; there is no Android app , but that update is sure to be coming soon.
However, if you have an iPhone, you can download the social taiwan contact number network from the App Store and reserve your username. Depending on how many of your friends are already using Clubhouse, they may receive a notification letting them know that you've reserved your username and downloaded the app.
When this happens, they have the option to invite you into a room, even if they don't have an official invitation to send. When you enter the social network itself, you'll be able to access the "hallway": the main page where you'll find live or scheduled audio chat rooms classified by topics such as music, film, culture, technology, fashion, among others, which disappear when they end; conversations are not recorded.
You can create or join any chat room, see who is talking or listening, click on a profile page, and follow others. Once there, moderators can assign you a tag based on levels of interaction.
Within the platform, you can see the users who are part of your contact list and suggestions of people you can follow. To participate in a room you must click on the “raised hand” emoji and wait for the moderator to give you permission.
Once you've been on the social network moderating rooms and speaking, you can earn more invitations to send to your contacts. If you've already been invited to join Clubhouse but don't know how to use it, we invite you to read this article from Social Media Examiner and activate Google Translate if you don't have a good command of English.
We made this infographic based on a Wplash post, which we thought sums up Clubhouse very well:
clubhouse-app-what-is-it-for-what-is-it-for-and-how-it-works
Recent controversies on Clubhouse
Despite all the advantages that Clubhouse offers, situations have arisen that have put its operating policies under scrutiny.
For example, in May 2020, someone impersonated Elon Musk and several users demanded that the social network activate an identity verification function as soon as possible.
On the other hand, due to its features for creating private chats, Clubhouse rooms focused on racist, homophobic and sexist themes have been reported. In this regard, on October 1, Clubhouse issued a statement condemning racist, anti-Semitic struggles, hate speech and abuse and establishing a list of guidelines and rules that it intends to implement.
This includes allowing moderators to lock, report, and mute internal rooms and investigate violations immediately.
In short, Clubhouse is a social network with a novel and interesting format. In the coming months, we will be seeing what new features its updates will offer and what initiatives emerge within the platform.