HubSpot CRM Iof the world's most trusted Customer Relationship Management tools and is used by businesses all over the world for the purpose of inbound marketing, departmental alignment and lead generation. HubSpot recognized the power of WhatsApp in the business space and now the two can usa email database be integrated. You can now map business-related conversations between a business and its customers directly inside of HubSpot - making for effortless marketing, sales and service alignment.
Distribution Lists: With the app you are able to create broadcast lists which means you are able to send the same message (campaign) to a large number of users at the tap of a button.
The above functionalities improve the entire customer journey and better align your sales, marketing and customer service efforts.
The offerings and functionalities of the app are vast, so are there any limitations one should be aware of?
It is important to note that the app is easy-to-use but it only has basic automation functionalities. However, if you want to extend this automation functionality to integrate a chatbot for advanced messaging, you’ll need to invest in the WhatsApp Business API. This version of the app is geared toward larger organizations.
The only other issue a person may have with setting up the app comes down to a “number.” When you set up your WhatsApp for business, you’ll need to have a separate phone number or turn your personal phone number into your business account. That’s about the only hurdle you’ll have to face to be honest. And let’s be real, it’s pretty easy to make compromises in that regard.
All in all, it’s clear that the benefits outweigh the limitations. And considering the fact that the app is free to use (yes, again, you heard it right) and helps you connect with your ideal target market on their terms, it is quickly becoming a necessity for businesses of all sizes and industries.
The Wrap Up
All you have to do to get started with WhatsApp Business is download the app. It is a convenient channel for businesses and you’ll want to get ahead of your competitors when it comes to WhatsApp communication for marketing, sales and customer service.
How We Can Help
If you are interested in creating and implementing a powerful WhatsApp strategy for your business, we are here to help. We are also a HubSpot Diamond-Partner Agency and are able to assist you with WhatsApp and HubSpot integration.
Here are some benefits of the HubSpot & WhatsApp integration:
2-way sales interactions can be mapped into HubSpot. This allows businesses to trigger automation based on specific responses.
Send and receive messages inside of HubSpot CRM
WhatsApp conversation histories can be found inside of your CRM
To get started, contact Nexa using the 'Request a Quotation' button on this page.