For example, on Twitter, people usually share a maximum of two hashtags, since the social network only allows for 140 characters. On Instagram, users use an average of four hashtags per post.
Because hashtags behave differently on each social network, it may happen that a hashtag that is very successful on Twitter goes unnoticed on Facebook.
Most hashtags are created by brands to promote their events or campaigns. However, there are also hashtags that are promoted by users themselves and become viral.
Your business can take advantage of these hashtags to get involved in different user conversations, such as the famous #TBT or Throw Back Thursday on Instagram.
It's important to remember that each social network uses hashtags differently.
For example, using Instagram's #Instagood in a tweet wouldn't make much email database lists australia sense, right? So analyze each social network for better hashtag use.
To include a hashtag in your Twitter posts, simply index it in your tweets.
Make sure your profile is public. A public profile will help users who don't follow you to see your content.
The ideal way to use hashtags on Twitter is to create so-called “Twitter chats.” These “chats” allow you to have interesting conversations with your users.
It is essential that you evaluate your hashtag, once published, and know what users are commenting about it.
To do this, you can go to the magnifying glass in the top right corner on Twitter. You don't need to put a hashtag (#) but you do need to put the word correctly.
You can also use the advanced search.
With this tool you can get data about the dates or location of tweets, and even see the positive and negative comments on the hashtag.
Additionally, you can filter your search results in various views such as top, live, photos and videos.
Top is for tweets that had the most engagement in terms of retweets and replies.
With live view you can see tweets in chronological order.
In Accounts you will only see tweets produced by verified, official accounts such as newspapers or artists.
Photos and videos, obviously it will only show you those tweets that contain images or some audiovisual material.
How to use Hashtags on Facebook
Just like on Twitter, if your Facebook account is private, no one will be able to see the content.
With the exception of a few countries, Facebook does not list hashtags , so it is not possible to know which ones are the most popular.