Web writer
Web copy.
Web copywriter.
Let's assume a blog post with these tags. They are different, with different URLs and title tags. But they correspond to the same search intent. In addition, they have the central body - the main content - practically the same since all the contents stored in Webwriter will be present in the other tags.
If we also have an article dedicated to this topic we russian numbers have a perfect example of how not to create SEO friendly tags. Better to take cover and avoid structural problems .
How to create tags for SEO
Some will tell you that for SEO optimization of tags you just need to use WordPress SEO by Yoast to modify the title and meta description tags, maybe using the basic editor offered by WordPress to add some extra text. This is all true, you can also improve everything by inserting:
Photos with alt tag.
SEO friendly URL.
Internal and outgoing links.
H1, H2 and H3 optimized.
But at the base there is a different discussion, you have to define a keyword research able to understand if and how to create tags able to intercept certain needs expressed by the public .
In the meantime, you create a better navigation structure. So, the first point to address is the reflection in the keyword research phase that allows you to identify within the various keywords a topic that you can use as an archive. And that you can fill with content that you publish.
Because this is one of the fundamental points: SEO optimization of tags (as it happens for categories) passes through a refined selection of the contents you insert. Can I give you an example?