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Email marketing templates for all types of campaigns

Posted: Sun Dec 22, 2024 6:54 am
by Abdur11
Email marketing is a very flexible communication format. With it, you can send messages in a wide variety of formats, including images, links, texts, colorful fonts, bold fonts, and so on.

For this reason, many companies use email marketing at various stages of their marketing strategies, to send content ranging from promotions and offers to customer relations.

If you think that all emails are the same, you are very wrong! We can divide the types of email marketing into 3 main formats:

Transactional emails
Relational emails
And promotional emails
It is necessary to keep these three formats in mind when kuwait number in whatsapp writing the emails for your marketing strategy. In the end, each one fulfills different functions within companies.

If you want to understand more about the differences between the three most important email marketing formats and see the templates you can use to send at different times in your marketing strategy, keep reading!

Understand the 3 types of email marketing campaigns
As we mentioned earlier, email marketing is very flexible. If you take a quick look at your inbox right now, you can see that you are receiving emails from companies that communicate different messages in different formats.

An email promoting airline tickets, for example, is not done in the same way as an online purchase confirmation. And both are considered email marketing!

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In order for email marketing professionals to understand the basics of each type of email, as well as learn about best practices for each and break down related marketing strategies, we've divided email marketing campaigns into 3 main categories:

Transactional, relational and promotional.

Transactional emails
As the name suggests, transactional emails are those that involve transaction processes between two parties.

When you make a purchase online, for example, you receive a series of transactional emails: one after confirming the transaction when making the purchase, another when your product has been shipped, and so on.