How to Find Your Target Audience on Spotify
Posted: Sun Dec 22, 2024 6:54 am
It’s no secret that Spotify offers some incredible tools for artists looking to grow their fanbase. These tools can help you see exactly how your fans discover and engage with your music, with detailed stats like Segments, Listener Conversion Metrics, and more. In this article, we’ll explain how these tools can help you not only find your target audience, but also use that information to grow your fanbase to new heights. Here’s the rundown…
How to Find Your Target Audience on Spotify
Audience Segments
In Spotify for Artists , your Audience Segments are made up of three segments that make up your total audience.
Active Audience: Listeners who have intentionally streamed your music in the last 28 days from active sources such as your artist profile, your release pages, or their own library and playlists.
Previously Active Audience: Listeners who japan email list used to be part of your active audience but haven't intentionally streamed your music in at least 28 days.
Programmed Audience: Listeners who have only streamed your music from programmed sources like Editorial Playlists, Discover Weekly, Radio, Autoplay, or other listeners' playlists at least once in the past 2 years.
Your active audience can also be divided into three sections: Super listeners, Moderate listeners, and Casual listeners.
Super Listeners are your most loyal listeners from the past 28 days. These are your biggest fans, the ones you can count on to consistently engage with your music. Moderate Listeners may not be as engaged as Super Listeners, but they have still intentionally listened to your music multiple times in the past 28 days, making them the easiest to convince to stay engaged with your music. Moderate Listeners may not have engaged with your music as much as the other two groups, but there is still potential to get them more engaged over time.
How to Find Your Target Audience on Spotify
Audience Segments
In Spotify for Artists , your Audience Segments are made up of three segments that make up your total audience.
Active Audience: Listeners who have intentionally streamed your music in the last 28 days from active sources such as your artist profile, your release pages, or their own library and playlists.
Previously Active Audience: Listeners who japan email list used to be part of your active audience but haven't intentionally streamed your music in at least 28 days.
Programmed Audience: Listeners who have only streamed your music from programmed sources like Editorial Playlists, Discover Weekly, Radio, Autoplay, or other listeners' playlists at least once in the past 2 years.
Your active audience can also be divided into three sections: Super listeners, Moderate listeners, and Casual listeners.
Super Listeners are your most loyal listeners from the past 28 days. These are your biggest fans, the ones you can count on to consistently engage with your music. Moderate Listeners may not be as engaged as Super Listeners, but they have still intentionally listened to your music multiple times in the past 28 days, making them the easiest to convince to stay engaged with your music. Moderate Listeners may not have engaged with your music as much as the other two groups, but there is still potential to get them more engaged over time.