(for example, you will not find them in holiday greetings), but they certainly do appear in a large part of them. They usually direct to the company's website or a landing page created especially for this occasion, email contact lists uk and the content on them should be consistent with the message being sent. For example, when we inform a customer about a sale in an e-shop, we usually do not direct them to the main page, but to a subpage containing discounted products.
A short link is supposed to be a simple way for the recipient to perform a specific conversion that the campaign creator has planned for a given action, e.g. purchase, registration, downloading an e-book, filling out a contact form. Introducing it into your messages does not involve any additional costs, and can directly affect the effectiveness of the campaigns sent. How is this possible?
Short links save characters in SMS messages
SMS is a convenient, inexpensive and very effective way to directly reach a large group of recipients in a short time. However, it has its limitations. First of all, in the character limit for a single message. By default, it is 160 characters, but it is reduced to 70 if special characters (e.g. emoji, Polish characters) are included in the content. As you can easily guess, short links are therefore crucial.
Link shortening helps analytics
Analytics is one of the keys to success in online marketing. It's hard to make good business decisions without hard data to rely on. Shortened links with the right suffix for a given campaign are an effective way to obtain such information.
Many different shortened links, as well as original links enriched with UTM parameters , can lead to one website address (e.g. contact tab, sales page, landing page) . In this way, we will be able to precisely