Refine and define creator/brand partnerships

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There’s a lot of noise online, which equals a lot of content. Some of the content out there is great, but a lot is aligned with the wrong influencer or not targeted at the right audience. That’s where a good content creator/brand partnership can come into play.

Many creators want to grow and expand in 2023. This means they are looking for brand partnerships (rather than just sponsorships) that align with their content so posts feel natural and companies offer guidance and support, not just leave them to it!

For many creators it’s not primarily about the money, ot cell phone number list philippines her aspects matter too as shown by Deloitte research.

What content creators are looking for in brand partnerships
“Brands should be looking more to influencers and user-generated content to help them appear, and be seen through the noise. Not from their own voice, but from the voices of others,” says Neal Schaffer.

Balance your content to offer value and not just sell
Over half of marketers cite a large increase in the demand for content according to marq’s ‘Content Effectiveness’ report in recent years. But it’s not just about having more content, it’s about having content that provides value to prospects and customers.

“I think you have to create your own content and have your own voice. But you can balance your content marketing budget with more curated content than people realize,” says Stephen Walsh.