Funnel marketing involves performing a series

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To explain the inbound marketing methodology we need to refer to the four phases of the marketing funnel :

Funnel marketing, literally funnel marketing, consists of following the customer from the very first phase of discovery, where all the other brands are present, up to the final one where the conversion and therefore the purchase of your product occurs.

But how do you get to the final stage where the customer has purchased your product and not that of other brands? You need to adopt the funnel model.

In this whole process, the fundamental element is the content, because only with relevant and high-quality content will you be able to attract customers to your e-commerce.

of actions that push the customer to continue in the buyer's journey, or the south africa email list path inside the funnel. These actions must, phase after phase, accompany him on his path to the purchase phase.

Inbound marketing is nothing more than one of the ways in which this can be done: a way based on attraction and not on invasion, on providing interesting content that follows the various phases of the funnel in a logical order.

Let's look at the phases of the inbound marketing funnel in detail.

Inbound Marketing Funnel


From strangers to visitors . The goal of the first phase of inbound marketing is to attract the right kind of people (those in your target market ) to your site and brand.

How? With engaging content that answers their questions. To achieve this goal you can use:

inbound marketing blog, or creating a successful blog that satisfies the curiosity of your future customers;
social media, trying to sell on Facebook , Instagram or TikTok through social selling ;
an SEO optimization strategy .